Customer Numbers
Vodafone Group Plc
26 March 2003
26 March 2003
ONE MILLION VODAFONE LIVE! CUSTOMERS
Vodafone Group Plc ('Vodafone') today announces it has achieved its target of
one million Vodafone live! customers by 31 March 2003. Launched on 24 October
2002, Vodafone live! is Vodafone's easy to use consumer service, bringing
customers a world of colour, sound and pictures.
Of the one million Vodafone live! customers, Germany now has over 375,000, Italy
190,000 and the UK 220,000. Vodafone also has an additional 420,000 customers
in these markets that now own a MMS capable device*.
Now available in 10 countries**, with Egypt, Australia and New Zealand due to
launch shortly, Vodafone live! enables customers to use picture messaging,
download polyphonic ringtones and colour games, and browse branded infotainment
from the latest integrated camera phones through an easy to use, icon driven
menu.
Vodafone live! brings together network and handset technology, applications and
content in one easy to use package for its customers. Its branded menu enables
intuitive navigation of its different services, with payment for downloads based
on set prices, enabling transparency of cost for customers.
Since its launch, Vodafone live! has attracted critical acclaim from the
industry, including recent awards at the GSM Association Awards ceremony in
Cannes on 18 February 2003; Vodafone live! received awards for best consumer
application and also best television advertising. Sharp's GX10, the fully
optimised Vodafone live! device, was also awarded top prize for best wireless
handset.
Sir Christopher Gent, Chief Executive, Vodafone Group Plc, commented:
'To have launched Vodafone live! as a global service and to have reached one
million customers in just over five months is a tremendous achievement for the
Group. Vodafone live! is the most successful mobile data service ever launched
in Europe, with activation rates gaining momentum since the New Year.
'Not only has Vodafone live! gained recognition from the industry, it is also a
clear success with our customers'.
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For further information contact:
Vodafone Group Plc
Tim Brown, Group Corporate Affairs Director
Melissa Stimpson, Director of Group Investor Relations
Bobby Leach, Head of Group Financial Media Relations
Darren Jones, Senior Investor Relations Manager
Jon Earl, Senior Group Communications Manager
Janine Young, Group Communications Manager
Tel: +44 (0) 1635 673310
Tavistock Communications
John West/Justin Griffiths
Tel: +44 (0) 20 7600 2288
Notes
* Defined as a device with the capability to send and receive MMS
** Countries offering Vodafone live!: Germany, Greece, Hungary, Ireland, Italy,
Netherlands, Portugal, Sweden, Spain, UK
This information is provided by RNS
The company news service from the London Stock Exchange