Vodafone Group Plc
08 February 2008
8 February 2008
VODAFONE BUILDS ON ITS LEADING DAILY DATA ROAMING TARIFF
WITH CUT-PRICE MONTHLY OPTION
Vodafone today announces a price reduction of up to 45% to its monthly data
roaming tariff for European business travellers. This price cut strengthens
Vodafone's leading position in the industry following its introduction last
summer of a daily pricing plan, costing €12.
From June 2008, the maximum charge for Vodafone's monthly data roaming bundle
will be lowered to €60 per month - a €15 price cut - in a move designed to make
it even more affordable for customers to use their laptop computers wirelessly
when abroad. At the same time, the company will increase the amount of data a
customer can use to at least 150MB in most European markets from 100MB, meaning
that the price per megabyte will reduce by around 45%.
Arun Sarin, Chief Executive,, commented: 'Vodafone led the market with the
launch in 2005 of its innovative Passport voice roaming tariff, which is now
used by more than 16 million customers, and we were also the first mobile
operator to introduce a monthly data roaming tariff in Europe.
'Today's announcement builds on those two initiatives by giving corporate
customers real choice between straightforward daily or monthly low-cost, data
pricing plans to fit their travelling habits. Our focus now is to offer
consumers, who are increasingly using their mobile phones to access the Internet
whilst in their hotel room, in a cafe or on the beach, with predictable data
roaming tariffs.'
In addition to reducing the cost of its monthly tariff, Vodafone is introducing
a variant of its European flat-rate daily tariff to key non-EU destinations. For
a flat-rate fee of €30 per 24-hour session for 50 megabyte (MB) of data use,
customers can pay per day for using their laptops in key business centres such
as the USA, Asia Pacific region and in South Africa.
These changes will be implemented by Vodafone's operating companies from the end
June, this year, and will be tailored to meet the individual needs of customers
in specific markets.
Customers will also benefit from Vodafone's extensive international mobile
broadband network, which covers more countries than any other operator. Using
the latest 3G broadband (HSDPA) network technology, customers with a Vodafone
Mobile Connect USB modem or a Vodafone Mobile Connect 3G broadband data card on
either a per day or per month tariff will be able to connect just as they do in
their home country and get download speeds of up to 3.6Mbps in selected areas.
- ends-
For further information:
Vodafone Group
Investor Relations Media Relations
Tel: +44 (0) 1635 664447 Tel: +44 (0) 1635 664444
About Vodafone
Vodafone is the world's leading international mobile communications group with
operations in 25 countries across five continents and over 252 million
proportionate customers at 31st December 2007, as well as 40 partner networks.
For further information, please visit www.vodafone.com
(c) Vodafone Group 2008. VODAFONE, the Vodafone logos and Vodafone Mobile
Connect are trade marks of the Vodafone Group. Other product and company names
mentioned herein may be the trade marks of their respective owners.
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