Increase in Shareholding

Vodafone Group Plc
19 January 2004


19 January 2004

For Immediate Release - Not for release or distribution in the United States of
America, Canada, Australia or Japan

         VODAFONE INCREASES SHAREHOLDING IN VODAFONE-PANAFON TO 89.519%

Further to the announcement of Vodafone Group Plc ('Vodafone') on 8 January 2004
relating to its public offer for the remaining outstanding shares which it did
not already own directly or indirectly as at 1 December 2003 (the 'Shares') in
Vodafone-Panafon Hellenic Telecommunications Company S.A. ('Panafon') (the
'Offer'), Vodafone today announces that it has further increased its direct and
indirect holding in Panafon from 86.632 per cent. as at 7 January 2004 to 89.519
per cent. as at 19 January 2004. The increase in shareholding was effected
through market purchases at a price per Share of EUR 6.18 or below for an
aggregate consideration of approximately EUR 97 million.

Vodafone will continue to make market purchases at a price per Share of EUR 6.18
or below up to the end of the acceptance period of the Offer on 22 January 2004.

The acceptance period of the Offer cannot be extended.

                                    - ends -

For further information:

Vodafone Group
Tim Brown, Group Corporate Affairs Director
Tel: [phone]

Investor Relations
Melissa Stimpson
Darren Jones
Tel: [phone]

Media Relations
Bobby Leach
Ben Padovan
Tel: [phone]

Goldman Sachs International
Simon Dingemans
Tel: [phone]

The Offer is not being made and will not be made, directly or indirectly, in or
into the United States, Canada, Australia or Japan (each an 'Excluded
Territory'), and copies of the information circular, this announcement and any
related materials thereto are not being and may not be sent or otherwise
distributed in or into any Excluded Territory or sent by any means or
instrumentality of interstate or foreign commerce of any Excluded Territory and
the Offer cannot be accepted by any such use, means or instrumentality, in or
from within any Excluded Territory.

Goldman Sachs International is acting as financial adviser for Vodafone Group
Plc and no one else in connection with the Offer and will not be responsible to
anyone other than Vodafone Group Plc for providing the protections afforded to 
clients of Goldman Sachs International or for providing advice in relation to
the Offer.

This announcement has been issued by Vodafone Group Plc and is the sole
responsibility of Vodafone Group Plc and has been approved solely for the
purposes of Section 21 of the Financial Services and Markets Act 2000 by Goldman
Sachs International.




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