Key Performance Indicators

Vodafone Group Plc
28 July 2003


28 July 2003

              VODAFONE ANNOUNCES STRONG FIRST QUARTER PERFORMANCE


Vodafone Group Plc ('Vodafone') announces today key performance indicators for
the quarter ended 30 June 2003. The main highlights are:

• Increase in proportionate customer base to 122.7 million, including
  2.5 million organic net additions in the quarter

• Blended annual ARPU up €4 to €351 in Italy, up £5 to £297 in the UK,
  stable at €313 in Germany and down Yen 976 at Yen 86,183 in Japan, compared to
  March 2003

• Data revenue increased to 15.0% of controlled service revenues for the
  year to June 2003

• Vodafone live! customers at end of June of 1.75 million, with over
  580,000 in Germany, over 420,000 in the UK and over 300,000 in Italy

• Vodafone Mobile Connect Card sales over 80,000 at the end of June and
  over 100,000 today

Sir Christopher Gent, Chief Executive of Vodafone, commented: 'These figures
demonstrate continued strong operational performance and are in line with or
slightly better than our expectations when we provided our outlook for the
financial year. In particular, we are well on track to achieve more than 10%
growth in average proportionate customers and a similar growth in revenues. We
are also encouraged with the progress of Vodafone live! where today we have more
than 2 million customers and expect further adoption and usage from the
forthcoming wider range of lower priced handsets.'

Customer Growth

In total, 3 million registered proportionate customers were added in the
quarter, including over 0.5 million from stake changes. The total proportionate
base has increased to 122.7 million, up over 18% on June last year.

Proportionate net additions in Germany of 321,000 and in Italy of 136,000
demonstrate a strong competitive performance in those markets. Following the
Competition Commission's ruling, Vodafone UK reduced contract subsidies and
increased prepay tariffs, which resulted in net additions of 13,000. In the UK,
the acquisition of Cellular Operations has increased the proportion of contract
customers directly managed by Vodafone from 57% to 63%.

Active customers in the Group's controlled businesses were unchanged at 93% of
total customers.

Registered Blended ARPU

Blended ARPU in the UK increased to £297 for the year to June 2003, up from £292
for the year to March 2003, with both prepay and contract ARPU improving as a
result of increased usage as well as tariff changes in prepay.

In Italy, blended ARPU increased from €347 to €351, driven by an increased focus
on higher value customers, particularly in the corporate segment. Blended ARPU
in Germany remained stable at €313 reflecting the continuing popularity amongst
new customers of lower usage, but lower subsidy, contract tariffs.

In Japan, blended ARPU continues to reduce as expected, in part due to the
success of the prepay offering as well as penetration in the Japanese market
surpassing 60%.

Data as a percentage of service revenues

For the Group's controlled operations, data as a percentage of service revenues
continues to grow, increasing to 15% for the year to June 2003, up from 14.6%
for the year to March. Data in the month of June 2003 was 15.3%, up from 14% in
June 2002.


                                    - ends -


For further information:

Vodafone Group
Tim Brown, Group Corporate Affairs Director
Tel: [phone]

Investor Relations
Melissa Stimpson
Darren Jones
Tel: [phone]

Media Relations
Bobby Leach
Ben Padovan
Tel: [phone]

Tavistock Communications
Lulu Bridges
John West
Tel: [phone]


Cautionary note regarding forward looking statements


This release contains certain 'forward-looking statements' with respect to the
Group's expectations regarding customer and revenue growth and the usage of our
service offerings. By their nature, forward-looking statements are inherently
predictive, speculative and involve risk and uncertainty because they relate to
events and depend on circumstances that will occur in the future. There are a
number of factors that could cause actual results and developments to differ
materially from those expressed or implied by these forward-looking statements.
Some of the factors which may cause actual results to differ from these
forward-looking statements can be found by referring to Risk Factors and
Cautionary Statement Regarding Forward Looking Statements in our Annual Report
and Accounts on Form 20-F for the year ended 31 March 2003.



           VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES

           PROPORTIONATE NET CUSTOMERS - 1 APRIL 2003 TO 30 JUNE 2003

                                                     CUSTOMER BASE
                PERCENTAGE  AT 1 APRIL          NET         STAKE    AT 30 JUNE
COUNTRY          OWNERSHIP           2003    ADDITIONS    CHANGES          2003       PREPAID
(Note 1)          (Note 2)                                (Note 3)                   (Note 4)
                     (%)        (000s)       (000s)        (000s)        (000s)           (%)
NORTHERN EUROPE
UK                 100.0%       13,300           13             -        13,313            59%
Ireland            100.0%        1,740           25             -         1,765            71%
Netherlands         99.8%        3,183           45            84         3,312            58%
Sweden              99.1%        1,313           18             -         1,331            30%
Others                           6,909           99             -         7,008            51%
    TOTAL                       26,445          200            84        26,729            55%

CENTRAL EUROPE
Germany            100.0%       22,940          321             -        23,261            53%
Hungary             87.9%          799          109            44           952            87%
Others                           1,858            -             -         1,858            45%
    TOTAL                       25,597          430            44        26,071            52%

SOUTHERN EUROPE
Italy               76.8%       14,908          136             -        15,044            92%
Albania             83.0%          322           39             3           364            97%
Greece              65.4%        2,166          159            48         2,373            71%
Malta               80.0%          130           (4)            -           126            91%
Portugal           100.0%        2,912           42           175         3,129            73%
Spain              100.0%        9,096           88             -         9,184            57%
Others                             537           15             -           552            64%
    TOTAL                       30,071          475           226        30,772            78%

AMERICAS
United              44.3%       14,792          540             -        15,332             7%
States (Note 5)
Others (Note 6)                    703          (28)            -           675            83%
    TOTAL                       15,495          512             -        16,007            11%

ASIA PACIFIC
Japan               69.7%        9,702          333             -        10,035             7%
Australia          100.0%        2,564           29             -         2,593            52%
New                100.0%        1,289           60             -         1,349            78%
Zealand
Others (Note 6)                  4,129          179             -         4,308            61%
    TOTAL                       17,684          601             -        18,285            56%

MIDDLE EAST AND AFRICA
Egypt               67.0%        1,358           86           165         1,609            83%
Others                           3,059          154             -         3,213            87%
    TOTAL                        4,417          240           165         4,822            86%

GROUP TOTAL                    119,709        2,458           519       122,686            54%

1. All countries now operate under the Vodafone brand with the exception of the
   United States (Verizon Wireless) and Japan (J-Phone Vodafone).
2. All ownership percentages are stated as at 30 June 2003 and, subject to (6)
   below, exclude options, warrants or other rights or obligations of Vodafone
   Group Plc to increase or decrease ownership in any venture.  Ownership
   interests have been rounded to the nearest tenth of one percent.
3. Represents stake increases in Vodafone Netherlands from 97.2% to 99.8%,
   Vodafone Hungary from 83.8% to 87.9%, Vodafone Greece from 64.0% to 65.4%,
   Vodafone Portugal from 94.4% to 100.0%, Vodafone Albania from 82.4% to 83.0%
   and Vodafone Egypt from 60.0% to 67.0%.
4. Prepaid customer percentages are calculated on a venture basis.  At 30 June
   2003, there were 305.2 million total venture customers.
5. The Group's proportionate customer base has been adjusted for Verizon
   Wireless's proportionate ownership of its customer base across all its 
   network interests of approximately 98.4% at 30 June 2003.  In the absence 
   of acquired interests, this proportionate ownership will vary slightly from
   quarter to quarter dependent on the underlying mix of net additions across
   each of these networks.
6. At 30 June 2003, the Group had agreed to sell, subject to conditions, its 
   34.5% stake in Group Iusacell, S.A. de C.V. (Mexico) and its 20.8% interest
   in RPG Cellular Services (India). Group total proportionate customers at 
   30 June 2003 includes 675,000 and 37,000 proportionate customers 
   respectively for these markets.


           VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES

           CONTROLLED ACTIVE CUSTOMER INFORMATION AS AT 30 JUNE 2003

                                          CONTROLLED ACTIVE
                                                (Note 1)

COUNTRY                           PREPAID           CONTRACT             TOTAL
                                      (%)                (%)               (%)
NORTHERN EUROPE
UK                                    88%                95%               91%
Ireland                              100%               100%              100%
Netherlands                           92%                99%               95%
Sweden                                97%                95%               95%
        TOTAL                         91%                96%               93%

CENTRAL EUROPE
Germany                               91%                94%               93%
Hungary*                              88%                97%               89%
        TOTAL                         91%                94%               92%

SOUTHERN EUROPE
Italy                                 94%                93%               93%
Albania                               94%                96%               94%
Greece                                73%                95%               79%
Malta                                 99%                98%               99%
Portugal                              83%                99%               87%
Spain                                 92%                94%               93%
        TOTAL                         91%                95%               91%

ASIA PACIFIC
Japan (Note 2)                        N/A               N/A                98%
Australia                             92%                92%               92%
New Zealand                           97%               100%               97%
        TOTAL                         94%                93%               97%

MIDDLE EAST AND AFRICA
Egypt*                                97%               100%               97%
        TOTAL                         97%               100%               97%

CONTROLLED GROUP TOTAL                91%                95%               93%

1. Active customers are defined as customers who have made or received a 
   chargeable event in the last three months or, where information is not 
   available, defined as customers who have made a chargeable event in the last
   three months (indicated by *).
2. Customer activity information for Japan is only available on a total 
   customer basis.


                CONTROLLED ACTIVE CUSTOMER INFORMATION - HISTORY

                                CONTROLLED ACTIVE CUSTOMERS AS AT
COUNTRY               JUNE        SEPTEMBER       DECEMBER      MARCH      JUNE
                      2002             2002           2002       2003      2003
                       (%)              (%)            (%)        (%)       (%)
Germany                92               92             92         92        93
Italy                  93               94             95         95        93
Japan                  99               99             99         98        98
UK                     91               93             92         91        91
Controlled Total       93               94             94         93        93


           VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES

       MONTHLY REGISTERED BLENDED ARPU FOR THE 15 MONTHS TO 30 JUNE 2003
Country             Apr      May      Jun      Jul      Aug      Sep      Oct      Nov
                   2002     2002     2002     2002     2002     2002     2002     2002
Germany   EUR      25.2     26.5     26.5     27.9     27.7     26.8     27.4     25.4
Italy     EUR      27.9     29.4     28.9     31.9     28.6     29.0     29.3     28.0
Japan     JPY     7,310    7,400    7,160    7,670    7,410    7,180    7,350    7,120
UK1       GBP      22.9     24.6     22.7     24.9     24.7     24.9     25.5     24.3

Country              Dec      Jan      Feb      Mar      Apr      May      Jun
                    2002     2003     2003     2003     2003     2003     2003
Germany    EUR      25.4     25.6     23.2     25.8     25.4     26.2     26.1
Italy      EUR      29.5     29.3     26.5     29.1     29.4     30.1     30.7
Japan      JPY     7,360    7,120    6,840    7,270    7,050    7,040    6,850
UK1        GBP      23.5     24.7     23.4     25.6     24.4     25.2     25.5



            ARPU INFORMATION FOR THE 12 MONTH PERIOD TO 30 JUNE 2003
                                                ARPU
                                              (Note 2)

COUNTRY                               REGISTERED     REGISTERED     REGISTERED
                        CURRENCY         PREPAID       CONTRACT          TOTAL
NORTHERN EUROPE
UK (Note 1)               GBP                128            533            297
Ireland                   EUR                345          1,098            565
Netherlands               EUR                176            871            449
Sweden                    SEK                915          6,138          4,610

CENTRAL EUROPE
Germany                   EUR                131            509            313
Hungary                   HUF             43,263        175,307         58,300

SOUTHERN EUROPE
Italy                     EUR                302            833            351
Malta                     MTL                 89            903            155
Portugal                  EUR                179            682            324
Spain                     EUR                159            630            368

ASIA PACIFIC
Japan                     JPY                N/A            N/A         86,183
Australia                 AUD                295            874            607
New Zealand               NZD                319          1,866            666

MIDDLE EAST AND AFRICA
Egypt                     EGP                677          2,899          1,025


                                 ARPU - HISTORY
                             REGISTERED TOTAL ARPU FOR THE 12 MONTH PERIOD TO
COUNTRY                    JUNE     SEPTEMBER     DECEMBER     MARCH      JUNE
            CURRENCY       2002          2002         2002      2003      2003

Germany       EUR           302           308          312       313       313
Italy         EUR           345           345          347       347       351
Japan         JPY        90,302        89,193       88,238    87,159    86,183
UK (Note 1)   GBP           278           282          287       292       297

1. During the period from 1 October 2002 to 31 March 2003, Vodafone UK operated
   under interim commercial terms with one of its service providers. Final
   terms were agreed in April 2003. Recognising revenues on a consistent basis
   during the interim period to the bases before and after this period would 
   result in additional service revenues of £74 million. For consistency and 
   comparability purposes, these revenues have been included in the calculation
   of UK ARPU but have been excluded from Group turnover in accordance with UK 
   GAAP.

   The impact of the inclusion of these amounts has been to increase ARPU for 
   the 12 months to 31 December 2002, 31 March 2003 and 30 June 2003 from
   £284, £286 and £291 to £287, £292 and £297 respectively.

2. ARPU is calculated as total revenues excluding handset revenues and 
   connection fees divided by the weighted average number of customers during 
   the period.


           VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES

             NON-VOICE SERVICES AS A PERCENTAGE OF SERVICE REVENUES
PROPORTIONATE BASIS
                         12 MONTHS TO 30 JUNE 2003      JUNE 2003 (MONTH ONLY)
COUNTRY                 MESSAGING    DATA    TOTAL    MESSAGING    DATA    TOTAL

NORTHERN EUROPE
UK (Note 1)                 13.6%    1.1%    14.7%        13.2%    1.4%    14.6%
Others                       9.8%    0.6%    10.4%         9.6%    0.9%    10.5%
TOTAL                       11.8%    0.9%    12.7%        11.3%    1.1%    12.4%

CENTRAL EUROPE
Germany                     15.8%    0.9%    16.7%        15.8%    1.1%    16.9%
Others                       8.9%    1.4%    10.3%         9.8%    1.7%    11.5%
TOTAL                       15.0%    1.0%    16.0%        15.0%    1.2%    16.2%

SOUTHERN EUROPE
Italy                       11.2%    0.6%    11.8%        11.8%    0.7%    12.5%
Others                       9.5%    0.4%     9.9%         9.7%    0.6%    10.3%
TOTAL                       10.4%    0.5%    10.9%        10.7%    0.7%    11.4%

AMERICAS
United States                0.6%    0.8%     1.4%         0.8%    0.9%     1.7%
Others                       0.1%      -      0.1%         0.1%      -      0.1%
TOTAL                        0.6%    0.8%     1.4%         0.8%    0.9%     1.7%

ASIA PACIFIC
Japan                        7.5%   13.4%    20.9%         7.6%   14.2%    21.8%
Others                       9.6%    0.8%    10.4%        11.4%    1.3%    12.7%
TOTAL                        8.0%   10.6%    18.6%         8.5%   11.3%    19.8%

MIDDLE EAST AND              3.9%      -      3.9%         4.6%      -      4.6%
AFRICA

PROPORTIONATE GROUP
TOTAL                        9.2%    2.5%    11.7%         9.5%    2.6%    12.1%

STATUTORY BASIS

CONTROLLED GROUP
TOTAL                       11.3%      3.7%      15.0%    11.5%    3.8%    15.3%



        NON-VOICE SERVICES AS A PERCENTAGE OF SERVICE REVENUES - HISTORY
                                           12 MONTHS TO
COUNTRY                 JUN          SEP          DEC          MAR          JUN
                       2002         2002         2002         2003         2003
Germany               14.8%        15.4%        16.1%        16.4%        16.7%
Italy                  9.4%        10.1%        10.7%        11.3%        11.8%
Japan                 16.6%        18.1%        19.3%        20.3%        20.9%
UK1                   12.6%        13.2%        13.9%        14.4%        14.7%
Proportionate
Total                  9.5%        10.1%        10.7%        11.3%        11.7%
Statutory Total       12.1%        13.2%        13.9%        14.6%        15.0%

                                      JUNE 2003 (MONTH ONLY)
COUNTRY                 JUN          SEP          DEC          MAR          JUN
                       2002         2002         2002         2003         2003
Germany               15.6%        16.2%        19.2%        16.6%        16.9%
Italy                 10.4%        10.4%        12.9%        11.8%        12.5%
Japan                 19.9%        20.2%        20.6%        21.7%        21.8%
UK1                   14.3%        13.8%        16.0%        15.2%        14.6%
Proportionate
Total                 10.9%        10.9%        12.5%        12.3%        12.1%
Statutory Total       14.0%        14.3%        16.0%        15.6%        15.3%

1. During the period from 1 October 2002 to 31 March 2003, Vodafone UK operated
   under interim commercial terms with one of its service providers. Final 
   terms were agreed in April 2003. Recognising revenues on a consistent basis 
   during the interim period to the bases before and after this period would 
   result in additional service revenues of £74 million. For consistency and 
   comparability purposes, these revenues have been included in the calculation
   of non-voice services as a percentage of service revenues. The impact of the
   inclusion of these amounts was to decrease UK non-voice services as a 
   percentage of service revenues for the months of December 2002 and March 
   2003 from 16.1% and 15.3% to 16.0% and 15.2% respectively.



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