Madonna concert live stream

Vodafone Group Plc
28 April 2008


28 April 2008

              MADONNA SHOW STREAMED LIVE TO VODAFONE CUSTOMERS IN
                        MANY COUNTRIES AROUND THE WORLD
                                        
               FROM NEW YORK'S ROSELAND BALLROOM ON 30 APRIL 2008
                                        
*  Show to be broadcast live on 30 April 2008 from Roseland Ballroom in New
   York City on Vodafone live! and from www.vodafone.com/music

*  Social networking technology will allow customers to chat to other online
   show goers and change camera angles to capture the atmosphere, excitement and
   vibe of this unique event

*  Vodafone customers will have an opportunity to win tickets to the event and
   become one of the lucky few to see Madonna perform in person

28 April 2008 - Vodafone, the world's largest mobile operator by revenue, and
Warner Music International (WMI), today announced that on Wednesday, 30 April,
Vodafone customers in 14 countries will be able to watch a live, one-off show by
Madonna on their mobile. Streamed live from New York's famous Roseland Ballroom
exclusively outside the US to Vodafone customers, the performance will celebrate
the release of Madonna's new album, HARD CANDY, which is available globally from
today.

Vodafone customers in Cyprus, Egypt, France (SFR), Germany, Greece, Hungary,
Italy, Netherlands, New Zealand, Portugal, Romania, South Africa (Vodacom),
Spain and UK will have access to the show via their mobile phones on Vodafone
live! and via their PCs using a unique streaming platform at www.vodafone.com/
music

Vodafone customers will be able to do more than simply view the performance.
They will be able to interact and share their emotions with other online show
goers and select camera angles to move around the stage to get the best view,
making them feel as though they are there in person and part of the event.

Vodafone customers will also have a chance to win tickets to Roseland Ballroom
in New York City and become one of the lucky few to experience Madonna's
performance in person at the iconic venue.

'As a leader in the digital music industry, we're providing our customers closer
access to music from top artists and events, allowing them to enjoy their
favorite content both on their PCs and mobile phones,' said Frank Rovekamp,
Global Chief Marketing Officer, Vodafone Group. 'Vodafone's strategy is to offer
different music flavours and innovative formats allowing customers to experience
music on their mobile in any way they wish.'

'We continue to explore innovative ways of deepening the connection between
artist and audience. Offering millions of fans around the world live,
interactive access to a unique, intimate Madonna show is a powerful way to
showcase a new album' said John Reid, Vice Chairman, WMI & President, Warner
Music Europe. 'Building on the mobile premiere, this special broadcast will
further heighten the sense of event and excitement during HARD CANDY's much
anticipated launch week.'

This performance will be the first time Madonna plays live songs from her new
album HARD CANDY, which arrives in stores today. Last week, Vodafone customers
in Spain, Greece, Italy, Turkey, Portugal, Romania, Hungary, Netherlands,
Belgium (Proximus), UK, New Zealand, South Africa (Vodacom), Iceland and India
were given access to seven tracks from HARD CANDY prior to the album launch.
Each track remained live for 24 hours for download before being replaced by the
next one.

The first single from the album, '4 Minutes' has already jumped to the number
one spot in many countries and has broken Vodafone UK's previous full track
sales record by a wide margin becoming the biggest ever single downloaded track
on Vodafone live!.

                                    - ends -                                    

About Vodafone

Vodafone is the world's leading international mobile communications group with
over 252 million proportionate customers as at 31 December 2007. Vodafone
currently has equity interests in 25 countries across five continents and a
further 41 partner networks worldwide. For more information, please visit
www.vodafone.com

About Warner Music International:

Warner Music International (WMI) is Warner Music Group's global (ex-U.S.)
recorded music division that markets and distributes WMG's world-class roster of
U.S. and international recording artists through a network of affiliates and
licensees in more than 50 countries. With a commitment to developing local
talent as well as marketing international superstars, WMI leverages its
expertise in each region around the world to attract and cultivate a diverse
international artist roster. WMG is a pioneer in delivering music content in new
and exciting ways, with a track record of 'firsts' in the digital space.

 

Contact for Vodafone:

Vodafone Group Media Relations

[e-mail]

Tel: [phone]


Contact for WMI:

James Steven, Warner Music International

[e-mail]

Tel: [phone]


Contact for Madonna:

Liz Rosenberg, Warner Bros. Records

[e-mail]

Tel: [phone]




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