Mannesmann Defence Document Posted
Vodafone AirTouch PLC
14 January 2000
MANNESMANN POSTS DEFENCE DOCUMENT REJECTING VODAFONE'S OFFER
Mannesmann offers more value today,
more value tomorrow and less risk
- Mannesmann has today posted its defence document rejecting
Vodafone's offer.
- Vodafone's offer is wholly inadequate and carries
significant risk. The offer fails to take proper account of
Mannesmann's unique strategic position and the benefits that
this will bring. Therefore, the Executive Board of Mannesmann,
with the full support of the Supervisory Board, unanimously
recommends shareholders to reject Vodafone's offer.
VALUE
- The Executive Board believes that Mannesmann's base value
is at least euros 250 per share. This is supported by trading
valuations of comparable companies and the increase in the
sector since the announcement of the Orange acquisition.
- This base value excludes all of the anticipated synergy
benefits with Orange and the significant upside potential of
data, internet and tele-commerce. The Executive Board believes
that the potential value of Mannesmann including these is at
least euros 350 per share. This value belongs to Mannesmann's
shareholders. Vodafone's offer does not recognise this upside,
nor does it include any premium for control.
- Consistent with its focus on shareholder value, Mannesmann
is exploring an IPO of its internet businesses in order to
crystallise their substantial value.
GROWTH
- The Board believes that a focused European strategy based
on an integrated approach, control and innovative leadership
will achieve superior growth and returns for Mannesmann
shareholders than Vodafone's proposal. A combination with
Vodafone would significantly dilute Mannesmann's growth
prospects: Mannesmann telecoms is forecast to deliver 39%
compound earnings growth for 2000-3 compared to 24% for a
Vodafone/Mannesmann combination.
EUROPEAN PLATFORM
- The European telecoms market represents a huge growth
opportunity. Mannesmann already has controlling interests in
leading mobile operators in three of Europe's four largest
markets and is well placed to be the European partner of choice.
- The controlled operations Vodafone adds are relatively
small. The biggest are Sweden and The Netherlands. Furthermore,
Vodafone's offer would involve replacing Orange with Vodafone's
UK business, despite the fact that Orange is substantially
outperforming Vodafone in the UK by winning 30% more customers
than Vodafone in the 4th quarter of 1999.
INTEGRATION
- Integrated products significantly increase ARPU and reduce
churn and are recognised as having huge growth potential. Scale
in both fixed and mobile is critical to the ability to offer
these integrated products, to access best content and to launch
new tele-commerce applications. Vodafone's clear lack of
understanding and experience in this area will destroy value for
Mannesmann shareholders.
CONTROL
- The benefits of control are undeniable and are reflected in
the trend towards consolidation of minority operations in the
sector. Mannesmann controls over 95 per cent of its
proportionate EBITDA. Vodafone would substantially dilute
Mannesmann's control position and expose it to the problems that
Vodafone faces in trying to convince competitors to accept
Vodafone's supposedly global products.
INNOVATION
- Mannesmann has a clear track record of innovation in all
its core markets. It recognised the potential impact of the
internet early on and moved swiftly to position itself to
benefit. Vodafone, by contrast, has only just woken up to the
internet's significance and this week's announcements served to
highlight just how far behind it is.
RISK
- Vodafone's offer carries a number of substantial risks that
Mannesmann shareholders are being asked to bear without any
corresponding withdrawal rights. These are real risks with
significant implications for the value of the Vodafone shares
being offered. Vodafone continues to provide only vague
assurances, not solutions, to these important issues.
Dr. Klaus Esser, Mannesmann's CEO, today said:
'The choice for our shareholders is about strategy, growth and
real value. Mannesmann's integrated strategy offers
significantly better growth prospects than a combined entity.
Integration is key for the growth in data and internet.
Vodafone's offer completely fails to recognise this value and
entails unacceptable risks for Mannesmann shareholders.'
Copies of the defence document have been posted to Mannesmann
shareholders today. Additional copies can be obtained
http://www.future.mannesmann.com.
LETTER FROM KLAUS ESSER, MANNESMANN CEO
Dear Shareholder,
You should by now have received a document from Vodafone setting
out the terms and conditions of its final* all-share offer for
Mannesmann.
Vodafone's final* offer is wholly inadequate and carries
significant risks. Your Board therefore has no hesitation in
continuing to urge you to reject it.
FOCUSED STRATEGY
Mannesmann has consistently pursued a clear strategy focused on
Europe, an integrated approach, control of its operations and
innovative leadership. The success of this strategy to date is
clear: over the past five years, the Mannesmann share price has
increased by over 1,000 per cent.
Looking to the future, the European telecoms market represents a
huge growth opportunity. The data/internet market alone is
expected to grow significantly over the next five years, while
the opportunities for new entrants continue to expand rapidly as
liberalisation of fixed services is fully implemented across
Europe. We are convinced that our focused European integrated
strategy is better suited to exploit these opportunities and
will achieve superior returns for our shareholders compared to
Vodafone's proposal.
1999 - ANOTHER OUTSTANDING YEAR
As a result of the substantial acquisitions that we successfully
undertook in 1999, Mannesmann today is, fundamentally, even more
attractive and has outstanding growth prospects:
- in April, we acquired the o.tel.o fixed-line business and
germany.net in Germany;
- in May, we acquired control of Arcor, cementing our
position as the leading alternative wireline carrier in Germany;
- in June, we acquired control of Infostrada and Omnitel, the
leading alternative wireline and wireless carriers in Italy;
- in September, we announced that the Engineering and
Automotive business would be floated off as a separate company
(scheduled for this year); and
- in November, we acquired Orange, the leading wireless brand
in the UK with the best network quality and the highest customer
satisfaction.
Your Group now has controlling interests in leading mobile
telecommunications operators in three of Europe's four largest
telecoms markets (Germany, Italy and the UK) and a minority
interest in a highly successful operator in the fourth (France).
Your Group also has controlling interests in the largest
alternative fixed line carriers in both Germany and Italy and
has operations in Austria, Switzerland and Belgium. In total, we
now serve 36 million controlled subscribers. By any measure,
Mannesmann's acquisitions have created enormous value for our
shareholders and we intend to continue this success.
Mannesmann also delivered exceptional results in 1999.
Proportionate telecoms EBITDA of 12.2 billion was 70 per cent
higher than in 1998. Controlled wireless subscribers increased
by 70 per cent. Orange, in particular, more than doubled its
customer base and had a 43 per cent share of contract additions
in the UK, 40 per cent more than its nearest competitor.
Your Group is now poised to reap the full benefits of these
developments as it continues to integrate its businesses and is
well placed to be the partner of choice for operators outside
Europe, particularly those in the US and Asia, seeking European
connectivity.
BENEFITS OF INTEGRATION
Integrated products enable Mannesmann to respond best to
customers' demands for bundled services and a single supplier.
This builds customer loyalty, significantly increases ARPU and
reduces churn. Mannesmann believes that scale in both fixed and
mobile services is critical to the ability to offer these
products and to access best content, launch new tele-commerce
applications and develop ever more software intensive support
and delivery systems.
Mannesmann rejects Vodafone's claims that returns are lower in
fixed services. Vodafone fails to appreciate not only the
benefits of the positive impact of higher ARPU and lower churn
but also those arising from the liberalisation of European
telecoms, particularly in the local loop, and from the rapid
technological advances in the use of copper lines for multimedia
applications and in fixed-wireless access. It is also critical
to appreciate that mobile is only one means of data transmission
and access to the internet. Fixed data/internet services are
forecast still to account for the majority of the total data
market in 2005. Vodafone's claims highlight a lack of
understanding and experience that would destroy value for
Mannesmann shareholders.
VALUE OF CONTROL
Mannesmann believes that the benefits of control are undeniable,
hence the trend towards consolidation of minority shareholdings
in the sector. Mannesmann believes that control is an essential
element for the successful development of the key telecoms
products of the future (data services and integrated wireline,
wireless and internet services and access) in areas such as
speed to market, roll-out and branding. Control is also a key
factor in enabling management to maximise the value inherent in
a customer base by being the partner of choice for content
providers and equipment manufacturers. Control also helps
facilitate network connectivity and systems compatibility in
areas such as customer care, billing and data centres. The same
benefits cannot be expected with only a minority interest.
Mannesmann believes that achieving continuously superior EBITDA
growth rates in the future will therefore be even more dependent
on controlling operations and their EBITDA growth potential.
Over 95 per cent of Mannesmann's proportionate EBITDA is
generated by operations it controls, compared to less than 40
per cent for Vodafone. It is a particular concern that
Vodafone's joint venture partners in the US (Bell Atlantic) and
Japan (BT and AT&T), the two largest data markets outside
Europe, are substantial operators with global ambitions. These
operators already promote fixed-mobile services under their own
competing brands.
Control over most of our operations is also a key factor in
enabling us to achieve the significant synergies that we expect
to derive from the recent acquisition of Orange. We have now
completed our review, jointly with Orange, of synergies, which
we estimate will amount to over 11.2 billion per annum in pre-
tax cash flow by 2003.
LEADERSHIP IN MOBILE DATA AND INTERNET
Mannesmann has an outstanding track record of innovation in all
its core markets. Mannesmann has consistently been first to
market with key products:
- each of D2, OPI and Orange UK have introduced mobile
internet services ahead of Vodafone UK;
- their customers send significantly more SMS messages per
customer than Vodafone UK;
- Orange will be launching mobile video conferencing in the
UK this year;
- D2 will be launching its mobile online banking services in
Germany in the second quarter of this year; and
- Orange is the only operator in the UK to have a network
capable of offering high speed circuit switched data services.
It is not surprising, therefore, that all three of Mannesmann's
core European wireless operations are well ahead of Vodafone UK
in terms of higher customer satisfaction and substantially lower
churn.
Mannesmann recognised the potential impact of the internet and
mobile data early on. We launched our fixed line internet
operations in 1998 and had complete mobile internet product
offerings in all our core markets in 1999. Mannesmann is already
the third largest ISP in Europe and a leading internet portal
operator with over 155 million page views per month.
In a business where speed to market is key, this week's first
presentation of Vodafone's proposed internet platform underlines
just how far behind it is in understanding the internet's
significance and how to benefit from it:
- Vodafone's proposition is built only on what Vodafone can
offer - a mobile package - rather than what the customer wants -
seamless, personalised communications solutions;
- Vodafone admits that it still has no brand on which to
build its internet business, including the 'Vodafone' name, and
it will be July this year before a brand is even unveiled; and
- Vodafone proclaims its proposed platform to be 'global',
yet it admits that today this can only be rolled out to
Vodafone's controlled operations. Even in the United States,
Bell Atlantic, Vodafone's controlling partner, will continue
with its own separate internet strategy.
Furthermore, Vodafone's proposed platform is principally founded
on a few non-exclusive technology and content agreements.
Mannesmann has had a much wider range of partnerships such as
these in place for some time now:
- Orange.net is based on the Sun-Netscape Alliance, which is
an indisputable leader in the ISP market, powering 80 per cent
of the world's major ISPs. Content providers include ITN,
Flextech and Thomson Directories;
- D2-WAP service offerings are made available by technology
provided by Sun, 3 com, Siemens, phone.com and Nokia. Content
providers include Yahoo!, Handelsblatt, n-tv, Spiegel Online and
e-bay; and
- for Omnitel 2000's innovative voice access it has chosen
Philips as technology partner. Other partners include Oracle,
Compaq and phone.com. Omnitel 2000 provides over 150 services
through content partners such as De Agostini and Unicredito.
SUPERIOR GROWTH PROSPECTS
We estimate that the proportionate EBITDA of Mannesmann Telecoms
will increase by over 60 per cent in 2000 and, subsequently, by
39 per cent compound per annum between 2000 and 2003, including
the synergy benefits arising from Orange. The upside potential
of data, internet and tele-commerce opportunities will enhance
this growth still further.
This growth is significantly higher than Vodafone's, whose
proportionate EBITDA is expected to grow by only 20 per cent
compound per annum between 2000 and 2003, according to recent
brokers' reports.
On this basis, a combination with Vodafone, given the enforced
disposal of Orange, would result in compound growth of only 24
per cent per annum between 2000 and 2003 (including the
synergies Vodafone claims) and would, therefore, significantly
dilute the growth prospects that we believe you will enjoy as a
Mannesmann shareholder.
MORE VALUE
We believe that Mannesmann today has a base value of at least
1250 per share. This valuation is substantiated both by the
valuations of comparable companies and by the increase in the
telecoms sector since we announced our interest in acquiring
Orange.
Taking into account the benefits of data, internet and tele-
commerce opportunities and the synergies that we expect to
derive from the integration of Orange, we believe that this
value is, potentially, at least 1350 per share.
SIGNIFICANT RISKS OF THE VODAFONE OFFER
In addition to being wholly inadequate, Vodafone's offer also
carries a number of substantial risks.
The European Commission will require Vodafone to dispose of
Orange if it acquires Mannesmann. In order to do so, German law
requires Vodafone to establish a domination agreement between
Vodafone and Mannesmann. This, in turn, will require Vodafone to
offer all outstanding Mannesmann shareholders a cash payment
which could, on the basis of Mannesmann's current market value,
be potentially up to 160 billion - significantly impacting the
financial standing of the enlarged Vodafone group. As a result
of German law and despite Vodafone's claims, a lawful de-merger
of Orange without a domination agreement is unrealistic given
the unquantifiable consequences of a de-merger for Mannesmann
and its minority shareholders.
In addition, the de-merger of Orange may take over a year to
implement. Given the rapid development of the telecoms sector,
this delay may severely curtail the development of Orange and
hence its value by the time of the de-merger.
Despite the significant issues relating to the European
Commission's review of the transaction, Vodafone has not made
its offer conditional upon EC clearance. We have been advised
that there is a significant risk of a four month 'Phase II'
investigation by the EC. If you accept the Vodafone offer before
the EC makes its decision, you will be fully exposed to the risk
that any EC approval is made subject to materially adverse
conditions or that the combination is ultimately blocked.
Furthermore, because it has reserved the right to waive its 50
per cent acceptance condition, Vodafone may actually only
acquire a minority interest in Mannesmann and may therefore be
unable to realise the benefits that it claims to be offering nor
implement the de-merger of Orange.
It is also unclear what effect a combination of Vodafone and
Mannesmann would have on the ability of Vodafone and Orange to
obtain UMTS licences in the UK. Although Vodafone has made its
offer subject to a condition in this regard, that condition may
be waived in its sole discretion.
Any of these issues could significantly diminish the value of
the Vodafone shares being offered to you and yet Vodafone
expects you to accept its offer without having the slightest
idea of their outcome. If you accept Vodafone's offer, you have
no withdrawal rights in respect of these risks.
In addition, Vodafone's offer will result in a tax liability for
our German corporate shareholders, certain German individual
shareholders and, most likely, US shareholders, further
diminishing the claimed value of Vodafone's offer.
Mannesmann has been, and remains, open to a constructive,
value-focused dialogue Vodafone's attempts to portray itself as
the bride left at the altar are a naive and misleading
interpretation of selected events. Mannesmann's widely reported
interest in the UK market left no doubt about our intentions in
that regard.
We have repeatedly stated that our objective has been simply to
protect and maximise shareholder value and not to preserve our
independence at all costs. However, this does not mean that we
should enter into discussions with a competitor on the basis of
a derisory offer that is an attempt to repair some of its own
strategic shortcomings at the expense of our shareholders. This
will remain our view until such time as Vodafone makes a
proposal that recognises the true value of Mannesmann.
We remain committed to reviewing all alternatives in order to
achieve our objective. To this end, we are exploring the
potential for an IPO of our internet businesses in order to
crystalise their value.
RECOMMENDATION
Vodafone's offer is wholly inadequate and carries significant
risks. The offer fails to take proper account of your Group's
unique strategic position and the benefits that this will bring
to you. Therefore, the Executive Board of Mannesmann, with the
full support of the Supervisory Board, unanimously recommends
shareholders to reject Vodafone's offer and not to return any
form of acceptance that Vodafone has sent to you.
Mannesmann's largest shareholder, Hutchison Whampoa, which owns
approximately 10 per cent of Mannesmann, has stated publicly
that it supports Mannesmann's rejection of Vodafone's offer.
Yours sincerely,
Klaus Esser
DISCLAIMER ON FINANCIAL PROJECTIONS
BY THEIR NATURE; THE FINANCIAL POJECTIONS CONTAINED IN THIS
PRESS RELEASE INVOLVE RISK AND UNCERTAINTY BECAUSE THEY RELATE
TO EVENTS AND DEPEND ON CIRCUMSTANCES THAT WILL OCCUR IN THE
FUTURE; MANY OF WHICH ARE NOT WITHIN MANNESMANN'S CONTROL:
ACCORDINGLY THERE CAN BE NO ASSURANCE THAT ACTUAL EVENTS AND
RESULTS WILL NOT DIFFER MATERIALLY FROM THOSE EXPRESSED OR
IMPLIED BY THESE PROJECTIONS.