Mobile Launch - Madonna Album

Vodafone Group Plc
18 March 2008


18 March 2008

VODAFONE, WARNER MUSIC INTERNATIONAL AND MADONNA ANOUNCE GLOBAL MOBILE LAUNCH OF
                            'HARD CANDY' IN NEW DEAL                            

 Mobile premiere of selected album tracks and exclusive, associated content for 
                               Vodafone customers                               

                                                                                
Vodafone, the world's largest mobile operator by revenue, and Warner Music
International (WMI) have completed an agreement allowing new music and mobile
content from Madonna's highly anticipated new 'Hard Candy' album to be
distributed and promoted exclusively to Vodafone customers around the world,
prior to the April 28th global release of Madonna's 11th studio album for Warner
Bros. Records.

Starting on April 21st, a total of seven tracks from 'Hard Candy', with songs by
the multi-platinum, Grammy-winning singer, songwriter and video visionary, will
be released at a rate of one a day counting down the week before the album is
available. Each track will remain live for 24 hours for download before being
replaced by the next one.

In addition, Vodafone customers in selected markets including Spain, Portugal,
Germany and Belgium will get exclusive mobile access to the newly released
single '4 Minutes', effective immediately.

As part of this unique music experience, Vodafone customers in all participating
territories will have access to Madonna's mini site on Vodafone live! which will
include one week of exclusive, associated mobile content, including ringtones,
ringback tones and SMS tones.

'As the number one digital music service provider in the mobile
telecommunications industry in Europe, Vodafone has revolutionised the way
people experience music on their mobiles and the collaboration with Warner Music
builds on this heritage,' said Frank Rovekamp, Global Chief Marketing Officer,
Vodafone Group. 'Through our unique insight into what our customers want and how
they prefer to listen to music this is yet another example of delivering
superior music experience to customers.'

John Reid, Vice Chairman WMI and President, Warner Music Europe, said, 'We are
delighted to be able to debut such a rich menu of content from 'Hard Candy'
through Vodafone live! This is an innovative way to reach millions of Madonna
fans around the world, building anticipation and excitement around this landmark
release and helping to create a real event for Vodafone customers.'

Vodafone is the number one digital music service provider in the mobile
telecommunications industry in Europe and number two digital music service
provider overall in Europe. Leading the mobile music industry the company uses
music to build the Vodafone brand and awareness of products and services across
its 250 million+ customer base globally.

Madonna, the multi-Grammy-award-winning singer, songwriter, producer, cultural
icon, world renowned stage performer, video visionary, children's book author,
director and documentary film maker has sold over 200 million albums in the
course of her unprecedented two decade plus career and has just been inducted
into the Rock and Roll Hall of Fame.

                                    - ends -                                    

For Further Information

Vodafone Group Media Relations
[phone]


About Vodafone

Vodafone is the world's leading international mobile communications group with
over 252 million proportionate customers as at 31st December 2007. Vodafone
currently has equity interests in 25 countries across five continents and a
further 40 partner networks worldwide. For more information, please visit
www.vodafone.com


About Warner Music International:

Warner Music International (WMI) is Warner Music Group's global (ex-U.S.)
recorded music division that markets and distributes WMG's world-class roster of
U.S. and international recording artists through a network of affiliates and
licensees in more than 50 countries. With a commitment to developing local
talent as well as marketing international superstars, WMI leverages its
expertise in each region around the world to attract and cultivate a diverse
international artist roster. WMG is a pioneer in delivering music content in new
and exciting ways, with a track record of 'firsts' in the digital space.


Contact for Madonna:

Liz Rosenberg, Warner Bros. Records, [e-mail]; [phone].


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