Partner Network Agreement
Vodafone Group Plc
20 February 2004
20 February 2004
VODAFONE WELCOMES CYPRUS TO ITS GLOBAL COMMUNITY
Vodafone today announces that it has signed a Partner Network Agreement with
CYTA in Cyprus. CYTA, whose mobile division is branded Cytamobile, becomes the
thirteenth Vodafone Partner Network and the latest member of Vodafone's global
mobile community.
Under the agreement, Cytamobile will completely re-brand to Cytamobile-Vodafone,
and will market Vodafone's international mobile services within Cyprus, using
the existing Vodafone service names, enabling Vodafone to further expand its
global services footprint and to leverage the Vodafone brand. The companies will
also co-operate in developing services to international and domestic customers.
Cytamobile-Vodafone customers will be able to enjoy the benefits of Vodafone's
international services across the Vodafone global footprint, while Vodafone and
its partners' customers will have seamless access to Vodafone's international
mobile services while travelling in Cyprus.
Peter Bamford, Chief Marketing Officer, Vodafone, said, 'Vodafone's Partner
Network strategy is going from strength to strength, bringing benefits to both
the local operators and Vodafone. The relationship between Vodafone and
Cytamobile will make life easier, and offer better value, for our customers in
the region.'
Nicos Timotheou, General Manager, CYTA said, 'With this agreement, Cytamobile,
which is the local operator, becomes a member of the largest mobile
communications network. This is very important for a local company of a small
country. The agreement with Vodafone will allow us to enrich the product
offering to our customers and further support our vision to become the best
competitive enterprise in Cyprus.'
Following today's announcement, Vodafone's portfolio of global services,
supported by its global brand, will be available in a total of 13 Partner
Network countries*.
- ends -
Notes to Editors
* Austria, Bahrain, Croatia, Cyprus, Denmark, Estonia, Finland, Iceland, Kuwait,
Lithuania, Luxembourg, Slovenia and Singapore.
For further information:
Vodafone Group
Tim Brown, Group Corporate Affairs Director
Tel: +44 (0) 1635 673310
Investor Relations
Melissa Stimpson
Darren Jones
Tel: +44 (0) 1635 673310
Media Relations
Jon Earl
Janine Young
Emma Conlon
Tel: +44 (0) 1635 673310
Tavistock Communications
Lulu Bridges
Justin Griffiths
Tel: +44 (0) 20 7920 3150
About Vodafone
Vodafone provides a full range of mobile telecommunications services, including
voice and data communications. Vodafone has equity interests in 26 countries and
Partner Networks in a further 13 countries, with a proportionate customer base
of over 130 million.
About Cytamobile
CYTA operates both fixed and mobile networks providing a full range of voice and
data services. Cytamobile is the brand used for its mobile operation. It
currently provides a coherent portfolio of mobile services to more than 560,000
customers.
(C) Vodafone Group 2004. VodafoneTM and the Vodafone logos are trade marks of
the Vodafone Group. Other product and company names mentioned herein may be the
trade marks of their respective owners.
This information is provided by RNS
The company news service from the London Stock Exchange