Re Agreement

Vodafone Group PLC
16 January 2002


16 January 2002

VODAFONE SIGNS ERICSSON AS GLOBAL MULTIMEDIA MESSAGING SUPPLIER

Vodafone Group Plc ('Vodafone') announces today that it has signed a global
agreement with Ericsson to supply multimedia messaging software.  Vodafone
will introduce its Multimedia Messaging Service ('MMS') from the middle of the
year.

MMS is an evolution of today's successful SMS service, which will allow
customers to compose, send and receive messages using all forms of media
including text, pictures, audio and video clips.

Vodafone MMS will enable customer to customer messaging from MMS mobile
devices, WAP devices and PCs.  It will also enable applications to deliver to
Vodafone customers value added content such as share price graphs, birthday
cards, picture postcards, animated cartoons and multimedia presentations.  MMS
will be designed to be easy to use, in line with the usability of SMS.

Vodafone will initially roll out MMS in Germany, Greece, Ireland, Italy, The
Netherlands, Portugal, Spain, Sweden and the UK, with services in a number of
other Vodafone operating companies to follow.

Thomas Geitner, Chief Executive, Global Products and Services, Vodafone, said:

'MMS is an integral part of Vodafone's messaging strategy.  Our customers will
soon be able to compose and send media rich messages to one another, as well
as being able to choose to have value added messaging content delivered to
their mobile devices.  Vodafone believes the greater functionality of MMS will
be the starting point of a broader customer experience which will pave the way
for 3G usage.

'Our decision to choose Ericsson as Vodafone's global supplier also
demonstrates our ability to develop global service platforms once, creating
cost synergies and seamless service access across our worldwide operators'.

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For further information contact:

Vodafone Group Plc

Tim Brown, Group Corporate Affairs Director

Melissa Stimpson, Head of Group Investor Relations

Bobby Leach, Head of Group Financial Media Relations

Darren Jones, Senior Investor Relations Manager

Jon Earl, Senior Investor Relations Manager

Tel:  [phone]



Tavistock Communications

Lulu Bridges/John West

Tel:  [phone]