Vodafone Group Plc
18 September 2002
18 September 2002
VODAFONE EXTENDS ITS MOBILE COMMUNITY TO KUWAIT
Vodafone Group Plc ('Vodafone') today announces that it has signed its third
Vodafone Partner Agreement with Mobile Telecommunications Company ('MTC'). The
agreement, the first of its kind with an operator in the Middle East, follows
agreements with European operators TDC Mobil A/S and Oy Radiolinja Ab, in
Denmark and Finland respectively.
MTC is the leading mobile operator in Kuwait, with more than 600,000 customers.
Under the terms of the agreement:
• Vodafone and MTC will co-operate in developing products and services
to international travellers and domestic customers
• Vodafone and MTC will co-operate in the acquisition of multinational
accounts
• MTC will completely replace its existing MTC brand with a dual
MTC-Vodafone brand
• MTC will market Vodafone's international products using the existing
Vodafone product names
The principal benefits to Vodafone are:
• Further expansion of Vodafone's global products and services offering
into the Middle East
• Introduction of the Vodafone brand into a second country in the Middle
East
• Increase of inbound roaming on Vodafone networks
As a Partner Network, MTC will offer Vodafone and its Partners' customers
seamless access to Vodafone's international products while travelling in Kuwait.
The re-branding of MTC, into MTC-Vodafone, will ensure that these customers
identify MTC as a trusted Vodafone partner, increasing the recognition of the
Vodafone brand in the Middle East. MTC customers will enjoy the benefits of
Vodafone's existing services and its innovative product pipeline, enabling easy
access and service delivery.
Thomas Geitner, Chief Executive, Global Products and Services, Vodafone said:
'The agreement with MTC is our first partner agreement in the Middle East. With
a first class network and an outstanding position in the corporate market, MTC
is an excellent partner to have on board. This is a significant step in the
development of the Vodafone brand as MTC will be completely re-branding to
MTC-Vodafone, clearly demonstrating the attractiveness of the Vodafone brand to
new territories.
'The co-operation opens new sources of revenue for both Vodafone and MTC. The
signing of this third partner agreement demonstrates Vodafone's attraction as a
global mobile leader and innovator.'
- ends -
For further information contact:
Vodafone Group Plc
Tim Brown, Group Corporate Affairs Director
Melissa Stimpson, Director of Group Investor Relations
Bobby Leach, Head of Group Financial Media Relations
Jon Earl, Senior Group Communications Manager
Janine Young, Group Communications Manager
Tel: +44 (0) 1635 673310
Tavistock Communications
Lulu Bridges / John West
Tel: +44 (0) 20 7600 2288
MTC facts
• Founded in 1993 and was the first operator to open a GSM network in
Kuwait
• 600K customers - 50% contract
• Dominant position in the corporate market with 84% market share
• Revenue of US$ 440m in 2001
This information is provided by RNS
The company news service from the London Stock Exchange
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