Re-branding

Vodafone Group PLC 21 January 2002 21 January 2002 PANAFON-VODAFONE BECOMES VODAFONE Vodafone Group Plc announces that its Greek subsidiary, Panafon-Vodafone, has today migrated to the single Vodafone brand. Panafon adopted the dual brand of Panafon-Vodafone a year ago as part of the Vodafone global brand migration strategy. The strategy of dual branding has enabled the introduction of the Vodafone name into local markets, building upon the brand equity of the local brand. With the dual brand firmly established within the local market, Vodafone operators have been able to migrate successfully to the single Vodafone brand. Both Vodafone in Portugal and Vodafone in Spain migrated their brands to the single Vodafone brand in October 2001, ahead of schedule, due to the successful implementation of their respective dual brand strategies. Early and strong customer recognition of the Vodafone brand and its values were a key factor in the decision to single brand ahead of schedule in both cases. Similarly in Greece, an 81% recognition and acceptance rating of the Vodafone brand has enabled the move to Vodafone from Panafon-Vodafone. Thomas Geitner, Chief Executive, Global Products and Services, Vodafone Group Plc, said: 'The clear message from our customers is that they believe the Vodafone brand has enormous value, allowing them to be part of the world's mobile communications leader. This is the result of our successful brand migration strategy, building upon the existing brand's strengths ahead of the single Vodafone brand. 'We are continuing to implement our global Vodafone brand recognition campaign ahead of migration to the single brand. Vodafone D2 in Germany has announced it will migrate to the Vodafone brand in March and Europolitan Vodafone in Sweden is conducting a Vodafone recognition campaign ahead of its migration to the single brand in April. J-Phone in Japan is also now dual branded J-Phone Vodafone. Our other dual branded subsidiaries in Egypt, Ireland, Italy and The Netherlands will migrate to the Vodafone brand over the course of this year. 'Vodafone is moving rapidly towards a single, global brand that our customers will associate with ease of use and seamless service access, helping to drive increasing usage of Vodafone's global services.' - ends - For further information contact: Vodafone Group Plc Tim Brown, Group Corporate Affairs Director Melissa Stimpson, Head of Group Investor Relations Bobby Leach, Head of Group Financial Media Relations Darren Jones, Senior Investor Relations Manager Jon Earl, Senior Investor Relations Manager Tel: +44 (0) 1635 673310 Tavistock Communications Lulu Bridges/John West Tel: +44 (0) 20 7600 2288 This information is provided by RNS The company news service from the London Stock Exchange
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