Sponsorship of Ferrari

Vodafone Group PLC
25 May 2001

25 May 2001



                     VODAFONE TO SPONSOR FERRARI IN 2002



Vodafone Group Plc ('Vodafone') announces that it has entered into a 3 year
sponsorship deal with the Ferrari Formula One Team.  The agreement, which
involves extensive branding for Vodafone on both the car and the drivers, was
revealed today in Monaco, where the most prestigious of Grand Prix will be
held this weekend.



Over the last two years, Vodafone has expanded rapidly, increasing its
geographic presence to 29 countries, spanning 5 continents.  Vodafone has
stated that part of its future growth strategy is to capitalise on this global
footprint, driving synergies and benefits for the Group as a whole.  A key
component of this is to offer global products and services so that customers
can appreciate the benefits and gain from being part of the Vodafone Group of
companies.



Part of this strategy is to establish Vodafone as one of the world's leading
brands, so that customers can recognise the Vodafone network wherever they
are.  This process started late last year with the re-branding of Vodafone's
controlled mobile networks worldwide (e.g. D2 Vodafone in Germany, Omnitel
Vodafone in Italy, Libertel Vodafone in the Netherlands).



Formula One offers high profile exposure in a sport that commands a worldwide
television audience of 360 million people for each race.  The sponsorship deal
with Ferrari will involve significant branding on the sidepod, nose and front
wing of the cars from the start of the 2002 Formula One world title.  The
Vodafone brand will also appear on the drivers' overalls and helmets.



A further agreement with Ferrari Net provides Vodafone with exclusive access
to the Ferrari content for delivery of products and services bearing the
Ferrari brand across the mobile network.  In addition, Vodafone will be
creating a central service centre to develop proprietary and customised
services and products with the Ferrari brand for access to Ferrari fans across
the world.



Chris Gent, Chief Executive of Vodafone commented:  'This is an extremely
important deal for us and will give us greatly enhanced brand exposure
throughout the world.



'We are the world's leading mobile telecoms company and it is our objective
for Vodafone to be recognised as one of the leading global brands.  I am
confident that the sponsorship of Ferrari, with the immensely valuable media
coverage that Formula One attracts, will help us towards achieving this
ambition.'



For further information:

Vodafone Group Plc

Tim Brown, Group Corporate Affairs Director

Melissa Stimpson, Head of Group Investor Relations

Jon Earl, Investor Relations Manager

Darren Jones, Investor Relations Manager

Tel:  [phone]



Tavistock Communications

Lulu Bridges

Tel:  [phone]