Vodafone Group Plc
11 February 2008
11 February 2008
VODAFONE DEEPENS STRATEGIC PARTNERSHIP WITH RIM
Vodafone Selects BlackBerry as a Mass Market Consumer Platform
Vodafone has today agreed to collaborate with Research In Motion (RIM) (Nasdaq:
RIMM; TSX: RIM) on the development of Vodafone consumer services for the
BlackBerry(R) platform. This move sees Vodafone add the BlackBerry platform to
the set of preferred consumer operating platforms that it strategically
supports.
This deepening of the strategic relationship between the two companies will see
Vodafone and RIM concentrating on driving continued growth in business segments,
and specifically, focusing on growing broader adoption in the consumer segment.
Vodafone applications and services will also be tightly integrated with the
BlackBerry platform providing Vodafone customers with an enhanced mobile
experience.
'This strategic agreement aims to deliver an optimised experience - aimed
squarely at the needs of the customer, delivering simple-to-use services and
lower costs. We are excited to be working so closely with RIM to develop this
area,' said Jens Schulte-Bockum, Vodafone Global Director of Terminals. 'In
addition to growing the established Enterprise market, we fully expect the
appeal of the BlackBerry platform to be strongly adopted by consumers; attracted
by best in class messaging and email, internet experience, a range of multimedia
capabilities including music and imaging functionality.'
'The BlackBerry platform continues to resonate strongly with consumers,
especially with the introduction of the BlackBerry Pearl and the BlackBerry
Curve, and we are pleased that Vodafone has selected BlackBerry as a preferred
consumer platform. We look forward to working with Vodafone and the ecosystem of
BlackBerry application partners to bring new experiences to BlackBerry
smartphones,' said David Yach, CTO for Software at Research In Motion.
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For Further Information
Vodafone Group Media Relations
Tel: +44 1635 664444
Groupmediarelations@vodafone.com
About Vodafone
Vodafone is the world's leading international mobile communications group with
operations in 25 countries across five continents and over 252 million
proportionate customers at 31 December 2007, as well as 40 partner networks. For
further information, please visit www.vodafone.com
The BlackBerry and RIM families of related marks, images and symbols are the
exclusive properties and trademarks of Research In Motion Limited.
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