Vodafone launches new range o

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Vodafone Group Plc

16 February 2009

 



16 February 2009

VODAFONE LAUNCHES NEW RANGE OF MOBILE PHONES 

• FIRST CONSUMER GPS PHONE 

• NEW 'ENTRY' MOBILES INCLUDING MOST AFFORDABLE OF ITS KIND 

• LAUNCH OF CATWALK COLLECTION

Vodafone's most affordable mobile phone ever, and Vodafone's first own branded consumer GPS mobile phone will launch in the coming months, as part of a range of well designed, stylish and great value Vodafone branded handsets. 

3G range 

The Vodafone 835 is Vodafone's first consumer 3G mobile phone with built-in GPS made specifically for the Vodafone Find and Go navigation application and the extensive range of Vodafone's mobile internet services. The mobile is a slim candy style available in a premium silver metal finish with a 2.4 inch colour display, suitable for email and mobile browsing. Key features include embedded Vodafone Music and Google Maps, support for email, MMS, Vodafone Messenger for instant messaging, 2MP camera, a second camera for video calls, BlueTooth, FM radio, and a slot for extra memory. The Vodafone 835 will be available across Europe from spring on contract.  

Also joining the range are the Vodafone 735 and Vodafone 736

The Vodafone 736 is a compact, affordable and stylish slider mobile with a 2 inch colour display suitable for email and mobile internet, and comes complete with Google Maps, Vodafone Music and Vodafone Messenger. It also has a 2MP camera, BlueTooth, FM radio, and a slot for extra memory. The Vodafone 735 is a candy bar version of the mobile. The Vodafone 736 will be available in rose, white and silver, while the Vodafone 735 will come in black, and be available in Europe from the spring on pre-pay. 

2G range 

The Vodafone 135 is a candy bar style mobile designed to make mobile communications affordable in developing markets thanks to a short two line black and white display suitable for calls and texts. Its design makes it the most affordable phone of its kind on the market. It will be available in the summer in black in developing markets on pre-pay. 

The Vodafone 235 is a candy bar style 2G mobile with a 1.5 inch colour display and FM radio, suitable for calls and texts. Other features include a vibrating alert, alarm clock, a speakerphone and headset jack, polyphonic ring tone functionality and games. The phone will be available in black from the spring, mainly in developing markets.

Vodafone 527 and 533 'Catwalk Collection'

Following the success of the Vodafone 527 Rainbow range of mobile phones, Vodafone will launch a new 'Catwalk Collection' of Vodafone 527 mobiles in bright and sporty spring colours: violet, ice, rose, lemon and sky. The Vodafone 533 slider mobile will also boast this season's new look classic colours: gold, candy, ice, violet and petrol.  

Available in Europe from March, these handsets are great value for customers who want a stylish, great value mobile with a built-in camera, MMS, FM radio, MP3 player, Bluetooth and external memory slot. 

Patrick Chomet, global director of terminals for Vodafone Group, welcomes the new additions. 'In Europe we recognise the importance of keeping design fresh by introducing seasonal collections as well as making services like sat nav available on specifically designed, good value handsets. Such versatility of design will add further opportunity for us to continue to deliver on our data strategy,' he says.

'We're really pleased to be building on the success we have achieved over the last two years, giving millions of customers access to mobile communications, in some cases, for the first time. In order to ensure we continue our success and offer customers great value, good design, quality and style, we continually review and refresh our range. The Vodafone 135 and the Vodafone 235 in particular offer something new for those people who want to own a mobile for the first time,' he says. 

Full details of availability and pricing will be announced in due course.  

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For further information:

Vodafone Group 

Media Relations

Tel: [phone]

Notes to editors:

Vodafone, the Vodafone logo, Vodafone Find and Go and Vodafone Messenger are trade marks of the Vodafone Group.

About Vodafone

Vodafone is the world's leading mobile telecommunications company, with equity interests in 27 countries and Partner Markets in more than 40 countries. As of 31 December 2008, Vodafone had approximately 289 million proportionate customers worldwide. For further information, please visit www.vodafone.com.

Get daily updates at our Mobile World Congress Blog http://barcelonablog.vodafone.com 

Visit our mobile site at http://vodafone.mobi.

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