Vodafone live! with 3G

Vodafone Group Plc
04 May 2004


EMBARGOED UNTIL 7:00am (UK time)

4 May 2004

        VODAFONE INTRODUCES VODAFONE LIVE!TM ENHANCED WITH 3G IN EUROPE

Vodafone announces today the introduction of 'Vodafone live!TM with 3G' for
consumers in Europe.

Vodafone live!TM, the industry-leading, multi-media consumer service, will be
enhanced by 3G technology in a series of phases. This will bring consumers
improved quality, sound, pictures and videos, as well as increased speed when
downloading games and ringtones. They will also be able to access a select range
of new services such as video calling, video downloads (sport, news, music and
general entertainment) and the streaming of live events to their handset, as
well as existing services such as video messaging.

Vodafone is the first mobile operator to bring 3G technology to both business
and consumer markets across a number of European countries. For the consumer
market, initially this will be on two new handsets - the Samsung Z105 shortly
followed by the Sony Ericsson Z1010.

From today, Vodafone live!TM with 3G is available on the Samsung Z105 handset in
selected retail outlets in Germany and Portugal. Other countries will follow in
the coming months.

Vodafone live!TM with 3G will be enhanced later this year, when there will be a
wider selection of handsets available, together with an even more extensive
range of content.

Peter Bamford, Chief Marketing Officer, said: 'Today's announcement is another
important stage in Vodafone's 3G journey and follows the successful European
launch of our 3G Vodafone Mobile Connect Card for business customers.

Extensive consumer trials of Vodafone live!TM with 3G indicate that early
adopters are keen to try this technology and so we are giving them a taste of it
prior to the full launch of enhanced services later in the year.

Over the next year, Vodafone live!TM with 3G will open up a whole new world of
communication and entertainment via the mobile phone. As well as texting and
speaking to friends and family, consumers will be able to use their mobile
phones in different ways, helping them enjoy richer communication, anywhere, any
time. '

About Vodafone
Vodafone is the world's largest mobile community, with equity interests in 26
countries and Partner Networks in a further 13 countries, serving over 130
million proportionate customers.

Vodafone's global consumer service offering, Vodafone live!, opens up a world of
mobile colour communication, bringing news, information, e-mail, chat,
location-based services, games and shopping to customers' mobile devices.

                                    - ends -

(c) Vodafone Group 2004. Vodafone, Vodafone Mobile Connect and Vodafone live!TM
are trade marks of the Vodafone Group. Other product and company names mentioned
herein may be the trade marks of their respective owners.

For further information:

Vodafone Group
Tim Brown, Group Corporate Affairs Director
Tel: [phone]

Investor Relations
Melissa Stimpson
Darren Jones
Tel: [phone]

Media Relations
Aileen Thompson
Jon Earl
Janine Young
Emma Conlon
Tel: [phone]

Tavistock Communications
Lulu Bridges
Justin Griffiths
Tel: [phone]




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