Wärtsilä publishes Shipping Scenarios 2030
Wärtsilä Corporation, Press release, 8 September 2010, 11.30 am (EET)
Wärtsilä has pioneered in the creation of the Shipping Scenarios 2030, which
describe what shipping could look like in twenty years. Scenarios help
companies, governments and shipping linked organisations in long-term strategic
thinking in a fast changing world. The Shipping Scenario work yielded three
alternative futures, which are Rough Seas, Yellow River and Open Oceans.
Scenarios are a method of making sense of a complex environment. The modern
shipping business is a global puzzle made from many pieces, enabling
collaboration around the world. Shipping has a huge daily impact on people's
lives as 90 per cent of global trade is carried by sea. Shipping is also the
most efficient and cleanest way of transporting goods over long distances.
The future of shipping is determined by economics, technological development,
geopolitical trends, energy resources, social values, environmental aspects, as
well as by the shipping industry itself. The past few years alone have brought
about fundamental change. The effect on companies, governments and people's
everyday life will be significant.
"Currently shipping is the most efficient and cleanest way of transporting goods
over long distances and Wärtsilä wants to contribute to ensuring that this
remains the case," says Jaakko Eskola, Group Vice President of Wärtsilä Ship
Power. "As the leading marine solution provider, Wärtsilä wants to share the
scenarios with stakeholders for mutual generation of new strategies and modes of
cooperation. What the future will look like in reality depends on the decisions
we all make, together and individually."
Complex world condensed into three scenarios
The Wärtsilä Shipping Scenarios 2030 were produced by combining extensive expert
input, quality research, hard work, dedication and a bit of imagination.
Analysis of massive amount of information yielded three plausible scenarios.
WÄRTSILÄ SHIPPING SCENARIOS 2030 IN SUMMARY
Three alternative futures and how they might come about:
Rough Seas
In the world of Rough Seas, scarcity of resources is predominant. Wealth is
divided unequally among nations, resulting in tension. Climate change adds
further stress. New trade routes have emerged as a result of two key
developments: an increase in bilateral agreements and industries moving to
resource-rich areas. The entire logistics chain is optimised regionally and
national governments control ports. The volumes of water and agricultural
products being transported have increased significantly. The global tension has
increased the need for armed escorts, also at sea.
Yellow River
In Yellow River, China dominates the global arena economically, geopolitically
and in shipping. China is no longer the world's cheapest manufacturer. Instead,
labour and resource-intensive manufacturing has moved to Africa and other Asian
countries. Economic growth is significantly slower in the West and climate
change is tackled only on a regional level. Most of the big shipping companies
are Chinese-owned, and trade routes have shifted according to Chinese trade
interests. New ports are being built in Africa, Eastern Russia and India, and
Chinese ports have grown into sophisticated, integrated logistics centres.
Open Oceans
The world of Open Oceans is a strongly globalised one. Global mega-corporations
and megacities have gained power over the nation states. Governments cooperate
on the governance of climate issues and free trade protocols. Climate change is
perceived as an opportunity, and innovating green solutions is a lifestyle. In
this world, logistics is king. Most goods are transported between megacities and
areas rich in resources, such as clean water, food and energy. Environmental
challenges have led to the development of new types of vessels; desalination,
waste management and recycling ships are anchored outside megacities.
Sustainable cruise vacations are a growing trend.
The Wärtsilä Shipping Scenarios 2030 are available at
www.wartsila.com/shippingscenarios
You can also follow our Twitter feed atwww.twitter.com/shipping2030
For further information, please contact:
Mr Jaakko Eskola,
Group Vice President, Ship Power
Wärtsilä Corporation
Tel: +86 21 5858 5500
jaakko.eskola@wartsila.com
Ms Andrea Hernandez
General Manager, Ship Power Business Intelligence
Wärtsilä Corporation
Tel. +358 10Â 709 5552
andrea.hernandez@wartsila.com
Mr Atte Palomäki
Group Vice President, Communications & Branding
Wärtsilä Corporation
Tel: +358 40Â 547 6390
atte.palomaki@wartsila.com
Wärtsilä in brief
Wärtsilä is a global leader in complete lifecycle power solutions for the marine
and energy markets. By emphasising technological innovation and total
efficiency, Wärtsilä maximises the environmental and economic performance of the
vessels and power plants of its customers.
In 2009, Wärtsilä's net sales totalled EUR 5.3 billion with more than 18,000
employees. The company has operations in 160 locations in 70 countries around
the world. Wärtsilä is listed on the NASDAQ OMX Helsinki, Finland.
www.wartsila.com
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