Worldlink Plc appoints CMO to Sports Division

RNS Number : 5566F

Worldlink Group Plc

18 June 2012

 



Monday 18 June 2012

Worldlink PLC appoints CMO to Sports Division

Worldlink Group Plc ("Worldlink Group" or "Group")), the UK listed Company with gatekeeper patents on providing changing data in real-time for mobile devices, is delighted to announce the appointment of Stephen Pearson as Chief Marketing Officer to its rapidly expanding sports and gaming division, Worldlink Sports Limited ("Worldlink Sports"). Stephen has a proven 24 year track record in the international sports marketing, gaming and media sectors. This will be a very valuable addition to the Worldlink team as it commercialises and markets the sports betting offering across a range of high profile professional as well as amateur sports.

Having held two of the highest profile roles in international sports marketing, that of marketing director of the UEFA Champions League and serving as the first ever commercial director of the FA Premier League, Stephen has vast experience when maximising the value for corporate brands through sports. He has previously acted for several blue chip brands such as Visa, McDonalds, Electronic Arts and PlayStation.

In his role as CMO, Stephen will be instrumental in identifying and negotiating commercial  partnerships in order to generate multiple revenue streams for the online and mobile assets of the company. He will be taking responsibility for all marketing and PR functions related to the Worldlink Sports division of the Worldlink Group.

Stephen joins Worldlink after running his own successful marketing agency, for the last 12 years, which specialised in the sports and gaming markets. As a result his expertise and skills will fit well
into this new role in broking high profile sports agreements on behalf of Worldlink.

Stephen has also acted over the years on behalf of a number of global brands in the online gaming market including Partygaming PLC. As a result he has an excellent knowledge of the global gaming market both operationally and with respect to the regulatory landscape. In 2007 he was responsible for creating and successfully organising the world's first ever million dollar backgammon tournament with Partygaming PLC.

One of his first tasks will be to support the PC-based version and mobile application of the Worldlink/BetButler betting application which is currently being rolled out to a rapidly increasing portfolio of high profile sports rights holders, allowing fans to get the very best odds provided by the BetButler service from over 60 bookmakers. Worldlink Group hope to be able to issue further announcements over the coming weeks regarding developments in Worldlink Sports.

Neil Riches, Managing Director Worldlink PLC stated "I am absolutely delighted we have attracted a highly respected executive with such an exceptional background as our Chief Marketing Officer. Stephen Pearson brings a very unique combination of skills and hands on expertise in the international sports marketing and gaming industries backed up by solid media credentials, qualities that are highly relevant to our expanding business in these sectors.  We have a unique patent position with regards to providing real time data to mobile devices and the rapid expansion of the sports betting and gaming markets should lead to significant revenue generation."

Stephen Pearson added, "It is extremely rare that opportunities like this come about and I am thrilled to be working with a company that has identified and is offering such a unique product in the market which is protected by Intellectual Property.  I am very much looking forward to developing Worldlink Sports into a leading player in the market and a significant revenue generator for the Group."

For further information, please contact:

Neil Riches                             07736 670055

Managing Director

Worldlink

Stephen Pearson                 07770 577 361

Chief Marketing Officer

Worldlink


 About Worldlink PLC

Worldlink is one of the UK's leading real-time mobile applications companies with patented technology that allows information held on the mobile device to be updated automatically without the need for a manual refresh. Information is delivered via a mobile telecommunications network in real time, whilst intelligently minimising the bandwidth required to transmit the data.  The technology is patent protected in the US and UK and is patent pending in Europe.

Worldlink has already licensed its patents to leading institutions in the financial and technology sectors and is furthering this process in the international sports and gaming markets. For more information about Worldlink and its businesses please contact:

Neil Riches, Managing Director, Worldlink Group PLC     01737 221 078

About Stephen Pearson

Stephen Pearson has a 24 year track record in the international sports marketing, gaming and media sectors. Further to a four year career in international media buying working on accounts such as Nike and Braun, Stephen relocated to Switzerland to work for UEFA's exclusive marketing partner for the UEFA Champions League, TEAM Marketing. During his five years at TEAM, Stephen was responsible for brokering several high profile television and sponsorship agreements, including PlayStation's first ever entry into global football marketing. Stephen also event managed well over 60 UEFA Champions League events across Europe at clubs such as Ajax Amsterdam, Spartak Moscow and Bayern Munich. Stephen was appointed the first ever commercial director of the FA Premier League and rapidly built a successful centralised commercial programme with brands like Visa, McDonalds, Electronic Arts and PlayStation. He additionally was responsible for brokering Arsenal
FC's shirt sponsorship with Sega Dreamcast. For the last 12 years, Stephen has run his own successful marketing agency covering the sports and gaming markets. Continuing to broker
high profile sports agreements, Stephen has also acted on behalf of a number of global online gaming brands. He has an excellent knowledge of the global gaming market both operationally and regulatory. In 2007 he was responsible for creating and successfully organising the world's first ever million dollar backgammon tournament with Partygaming PLC.

Contact Stephen Pearson
[phone]

 

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