Acquisition

WPP Group PLC
22 August 2000

                    WPP GROUP PLC ('WPP')
                              
            WPP acquires loyalty marketing firm,
            The Lacek Group, in the United States
                              
                              
WPP's wholly-owned operating company, OgilvyOne Worldwide,
the direct and interactive marketing network, has acquired
The Lacek Group, Inc. and Lacek Systems and Software, Inc.
('Lacek') in the United States from EDS Customer
Relationship Management, Inc.  Lacek is a Minneapolis-based
relationship marketing agency that specialises in loyalty
marketing.  Lacek will be merged with OgilvyOne's existing
business.

Lacek is a highly-awarded company, with 120 people in
Minneapolis, Seoul and Singapore, designing, building and
implementing programmes which help marketers make customers
return more often with industry-leading software that
manages customer activity.  Clients include Jaguar, Starwood
Hotels & Resorts (named as best loyalty program award in
2000 by USA Today).

The company had revenues of $18,164,000 in 1999 and net
assets of $2,419,000 as at 31 December 1999.

OgilvyOne has aggressively expanded its offerings to provide
enhanced relationship marketing capabilities.  'There is
nothing more important to our clients today than customer
loyalty,' said Carla Hendra, president of OgilvyOne North
America.  'We have formed the Relationship Marketing
Practice and acquired the Lacek Group to improve our
clients' ability to grow customer relationships in the
online and offline worlds.  We find the quality of their
thinking and expertise to be an exceptional asset, one which
has already proven valuable in our work together for several
clients, including Jaguar.'

OgilvyOne is the most experienced direct interactive and
relationship marketing network in the world with 3000 people
and expected billings for 2000 of $2.7 billion.  The network
is an integrated subsidiary of Ogilvy, the worlds' eighth
largest advertising agency.

For further information, please contact:
Feona McEwan, WPP   Tel:  [phone]
www.wpp.com
www.ogilvyone.com