WPP Group PLC
30 January 2001
FOR IMMEDIATE RELEASE 30 January 2001
WPP GROUP PLC ('WPP')
OGILVYONE ACQUIRES PORTUGUESE INTERACTIVE AGENCY, ABSOLUT SYSTEM
WPP's wholly-owned operating company, OgilvyOne Worldwide, has acquired the
entire issued share capital of Absolut System S.A. ('Absolut'), a Portuguese
interactive agency specialising in media, packaging and consumer goods.
Based in Lisbon, Absolut employs 30 people and works with clients such as
Banco Mello, Maxitel, SONAE and Tetrapak. The company had revenues of
Esc238million for the year ended 30 June 2000 and net assets of Esc17million
at that date.
The acquisition of Absolut strengthens Ogilvy's capability to deliver its 360
degree total communications offer for clients and continues WPP's strategy of
strengthening existing networks in high growth functional areas.
For further information, please contact:
Feona McEwan at WPP
Tel. 44 20 7408 2204
www.wpp.com
www.ogilvyone.com
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