WPP Group PLC
22 May 2001
FOR IMMEDIATE RELEASE 22 MAY 2001
WPP GROUP PLC ('WPP')
Cohn & Wolfe acquires Springbok Technologies,
a US technology public relations firm
WPP announces that its wholly-owned operating company, the international
public relations and public affairs firm Cohn & Wolfe ('C&W') has acquired
Springbok Technologies ('Springbok'), a leading technology public relations
firm in the US.
The acquisition of Springbok, which specialises in providing public relations
services to the technology sector, enhances C&W's global branding, marketing
and public relations offer to clients and adds deeper industry knowledge in
the important, sophisticated and constantly evolving hi-tech sector.
Springbok's expertise embraces wireless, semiconductor, telecommunications,
customer relationship management and healthcare communications.
Based in Texas, with offices in Dallas and Austin, and employing 60 people,
Springbok's clients include Texas Instruments, Cirrus Logic, AOL/AAdvantage
and MobileStar. The firm had revenues of $10.4 million for the year to 31
December 2000 and net assets of $3.5 million at that date.
The acquisition of Springbok further broadens C&W's public relations and
public affairs offer to clients and continues WPP's strategy of strengthening
its networks in important growth sectors and markets.
For further information please contact:
Feona McEwan at WPP
Tel +44-20 7408 2204
www.wpp.com
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