WPP Group PLC
30 March 2001
FOR IMMEDIATE RELEASE 30 March 2001
WPP GROUP ('WPP')
Hill and Knowlton acquires US technology specialists,
The ProMarc Agency
WPP announces that its wholly-owned operating company, Hill and Knowlton ('H&K
'), the public relations and public affairs network, has acquired The ProMarc
Agency ('ProMarc'), a nationally ranked technology communications firm in the
US.
Founded in 1996, the Washington DC-based company provides specialist public
relations services to technology companies in the applications,
infrastructure, services and wireless space as well as industry organisations.
Clients include Managed Objects, Vocus, Ztango, EqualFooting.com, Politec,
InfoCruiser, Loral CyberStar and Facility Information Systems.
The addition of ProMarc's clients to the agency's current tech accounts will
form one of the largest technology practices in the Washington DC market with
combined billings of more than $6 million.
'The combination of H&K's established global technology presence comprised of
Blanc & Otus Public Relations, SocketPR and Hill and Knowlton's regional
practices with ProMarc's excellence and reputation create a dynamic force in
the DC high-tech corridor,' said Tom Hoog, president and CEO of H&K/USA.
ProMarc has received industry recognition for its outstanding performance
being ranked in the Top 10 across three categories - best public relations
agency to work for, most intellectually stimulating and most entrepreneurial.
In addition, its president and founder, Alisa Fogelman-Beyer was recognised
as one of the '15 People to Watch' in 2000 by PRNews.
The company had revenues in 2000 of $4 million and net assets of $1 million
as at 31 December 2000.
This acquisition further strengthens H&K's technology practice for its clients
and continues WPP's strategy of expanding its networks in fast-growing sectors
and markets.
For further information please contact:
Feona McEwan at WPP
Tel +44-20 7408 2204
www.wpp.com
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