WPP Group PLC
7 September 2001
FOR IMMEDIATE RELEASE 7 September 2001
WPP GROUP PLC ('WPP')
Kantar Media Research acquires research agency, Mediafax,
in Puerto Rico.
WPP announces that its wholly-owned operating division, Kantar Media Research,
the specialist media research business of Millward Brown, has acquired 100% of
the issued share capital of Mediafax, Inc. ('Mediafax'), the leading marketing
research agency in Puerto Rico.
Mediafax, which employs 72 people, provides Television Audience Measurement,
Competitive Media Advertising Expenditure Reporting and Custom Survey Research
Services. Mediafax Television Audience Measurements are an electronic
peoplemeter-based service, audited annually and accredited by the US-based
Media Research Council. The agency had revenues of US $4.6 million for the
year ended December 31 2000 and net assets of US $0.7 million at that date.
The acquisition of Mediafax reinforces KMR's and Millward Brown's ability to
provide clients with integrated research techniques and continues WPP's
strategy of strengthening its networks in important growth sectors and
markets. WPP is now directly or indirectly involved with television audience
measurement in 27 countries.
For further information, please contact:
Feona McEwan, WPP 44-20 7408 2204
Andy Brown, KMR 44-20 8433 4109
www.wpp.com
www.millwardbrown.com
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