WPP Group PLC
24 September 2001
FOR IMMEDIATE RELEASE 24 September 2001
WPP GROUP PLC ('WPP')
Ogilvy Public Relations Worldwide
acquires French PR firm, AKKA
WPP announces that its wholly-owned operating company, Ogilvy Public Relations
Worldwide ('Ogilvy PR') has acquired the entire issued share capital of AKKA
S.A., a Paris-based public relations firm.
Founded in 1994, AKKA has 22 employees and a diverse client roster that
includes Amadeus, The Carlyle Group, The Compass Group, Deloitte Consulting,
FTSE, Infonet, Pernod Ricard, Sony and Unibail. Combined, as it will be, with
Ogilvy PR's existing healthcare practice in Paris, which services clients like
Pfizer, Novartis and Johnson & Johnson, this acquisition strengthens Ogilvy's
PR's presence in France, making it a leading force.
'France is one of the world's largest economies, so it is critical that we
have a strong presence there and in AKKA we have found a partner that meshes
perfectly with our global expertise and culture,' said Nick May, President of
Ogilvy PR Europe.
AKKA had revenues of FF11,368,000 in 2000 and net assets of FF6,426,000 as at
31 December 2000.
The acquisition of AKKA continues WPP's strategy of reinforcing its networks
in important growth sectors and markets.
For more information, please contact:
Feona McEwan, WPP 44 20 7408 2204
www.wpp.com
www.ogilvypr.com
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