Acquisition

WPP Group PLC
3 May 2002


FOR IMMEDIATE RELEASE                                     3 May 2002

                             WPP GROUP PLC ("WPP")

          Millward Brown Inc acquires Greenfield Consulting Group in the US


WPP announces that its wholly-owned operating company Millward Brown Inc, the
advertising and brand research business of The Kantar Group, WPP's information
and consultancy division, has acquired the business and assets of Greenfield
Consulting Group, LLC ("Greenfield"), a leading North American qualitative
research consultancy.

Founded in 1983 and based in Westport, Connecticut, Greenfield had revenues of
$13.5 million for the year ended 31 December 2001 and net assets of $3.6 million
at the same date.

The acquisition will provide Millward Brown's clients with the most
comprehensive, integrated qualitative and quantitative offer in North America
and further strengthens The Kantar Group's position in the information and
consulting industry worldwide.



For further information, please contact:

Feona McEwan, WPP, London                             + 44  20 7408 2204
Kevin McCormack, WPP, New York                        + 212 632 2239

www.wpp.com
www.millwardbrown.com




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