WPP Group PLC
24 April 2003
FOR IMMEDIATE RELEASE 24 April 2003
WPP GROUP PLC ("WPP")
Kantar Media Research acquires stake in Marktest in Portugal
WPP announces that its wholly-owned operating division, Kantar Media Research ("
KMR"), has acquired a 40% stake in the share capital of Marktest Investimentos,
the Lisbon-based market research, media audience management and advertising
investment planning group.
Founded in 1980, Marktest employs 210 people and had revenues of over 10 million
euro for the year ended 31 December 2002 and net assets of 5 million euro as at
the same date.
The remaining 60% of Marktest's share capital will remain owned by the current
shareholders, who will continue to be responsible for the group's management.
The acquisition of Marktest reinforces KMR's ability to provide clients with
integrated research techniques and continues WPP's strategy of strengthening its
networks in important growth sectors and markets.
For further information, please contact:
Feona McEwan, WPP 44-20 7408 2204
www.wpp.com
This information is provided by RNS
The company news service from the London Stock Exchange
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