WPP Group PLC
16 June 2004
FOR IMMEDIATE RELEASE 16 June 2004
WPP GROUP PLC ("WPP")
Ogilvy & Mather China acquires Fujian Effort Advertising in China
WPP announces that its operating company Ogilvy & Mather China, has acquired 51%
of the equity of Fujian Southeast Shengshi Effort Advertising Co Ltd ("Fujian
Effort"), one of the largest independent advertising agencies in the Eastern
maritimes.
Founded in 1995, Fujian Effort has 42 staff based in Fuzhou, the capital of
Fujian and offers a broad range of services including advertising, brand
management, design work, promotions and media. Following the acquisition the
agency is being renamed Effort Ogilvy.
Fujian Effort reported revenues of RMB 15 million for the year ended 31 December
2003 and had net assets of RMB 6 million at that date.
The acquisition of Fujian Effort further strengthens Ogilvy's comprehensive
range of communications services to clients providing more in-depth local
insight and continues WPP's strategy of expanding its networks in fast-growing
and important markets.
For further information, please contact:
Feona McEwan, WPP
Tel: 44-20 7408 2204
www.wpp.com
www.ogilvy.com
This information is provided by RNS
The company news service from the London Stock Exchange
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