WPP Group PLC
19 November 2007
FOR IMMEDIATE RELEASE 19 November 2007
WPP GROUP PLC ("WPP")
WPP Digital acquires majority stake in leading Indian
digital marketing/web solutions agency, Quasar
WPP Digital announces that it has acquired a 75% stake in the share capital of
Quasar Media Private Limited ("Quasar"), one of India's leading independent
digital marketing and web solutions agencies.
Founded in 2005, Quasar offers clients a fully comprehensive range of specialist
digital skills including digital media, creative, ebusiness solutions, search
marketing and optimization, mobile marketing, ecommerce, social media and eCRM
among others.
Based in New Delhi, with offices in Mumbai and Bangalore, Quasar employs 73
people. Clients include LG Electronics, MakeMyTrip.com, Microsoft, Monster.com,
VISA, Motorola, Zapak and Airtel. Quasar will continue to be managed by its
founding team, led by CEO Harish Bahl and Manish Vij, Chief Business Officer.
Quasar's revenues for the year ended 31 March 2007 were INR 103.6 million with
gross assets at the same date of INR 149.5 million.
This investment continues WPP's strategy of developing its services in fast
growing markets and sectors and strengthening its capabilities in digital media.
Digital advertising is expected to become a US$560 million industry in India by
2009 representing almost 7% share of the total advertising market in the
country.
WPP Digital is the digital investment arm of WPP. Its remit is to act as a
catalyst for change within the Group in the digital media space. Its prime goal
is to champion digital technologies and new media innovations and to stimulate,
support and enhance existing Group companies activities in this area.
Contact:
Feona McEwan, WPP T +44 (0)20 7408 2204
www.wpp.com
This information is provided by RNS
The company news service from the London Stock Exchange
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