WPP Group PLC
15 August 2006
FOR IMMEDIATE RELEASE 15 August 2006
WPP GROUP PLC ("WPP")
WPP acquires 3.4% stake in online game publisher, WildTangent, Inc., in US
WPP announces that it has agreed to acquire 3.4% of the issued share capital of
WildTangent, Inc. ("WildTangent"), an online game publisher with proprietary
in-and-around game advertising capabilities.
This initiative will enable clients of WPP companies to tap into WildTangent
Game Network, an in-game advertising network that includes hundreds of popular
online and downloadable games from WildTangent's own studios, in addition to
titles from top publishers like Sony Pictures Digital, Nickelodeon, The Walt
Disney Internet Group and other leading online game developers.
Founded in 1998 and based in Redmond, Washington State, WildTangent employs 70
people. WildTangent's unaudited revenues for the year ended 30 June 2006 were
US$14.3 million, with gross assets of US$3 million on the date of investment.
This investment continues WPP's strategy of developing its networks in fast
growing markets and sectors and strengthening its capabilities in digital media.
Contact:
Feona McEwan WPP
+44 (0)20 7408 2204
www.wpp.com
This information is provided by RNS
The company news service from the London Stock Exchange
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