WPP Group PLC
28 December 2005
For Immediate Release 28 December 2005
WPP GROUP PLC ("WPP")
Leading US marketing and interactive agency,
Bridge Worldwide, joins Wunderman
WPP announces leading US marketing and interactive agency, Bridge Worldwide
("Bridge"), is to join WPP company Wunderman, the global relationship marketing
agency. Bridge specialises in Fortune 100 consumer packaged goods and
healthcare.
Founded in 1979 and based in Cincinnati, Ohio, Bridge is a top-40 interactive
agency, employing 120 people. Using the internet as the hub of many of its
marketing programs, the agency's results-driven work, based on measurable
returns on investment, has built consumer relationships for some of the world's
best known brands including Procter & Gamble and other leading multinational
companies.
Bridge's audited revenues for the year ended 31 December 2004 were US$10.2
million with net assets at completion of US$1.8 million.
The acquisition of Bridge enhances Wunderman's online and healthcare expertise
and continues WPP's strategy of developing its networks in fast growing markets
and sectors.
For further information, please contact:
Feona McEwan, WPP 44-20 7408 2204
www.wpp.com
This information is provided by RNS
The company news service from the London Stock Exchange
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