WPP Group PLC
26 April 2006
FOR IMMEDIATE RELEASE 26 April 2006
WPP GROUP PLC ("WPP")
GroupM acquires IEG, Inc. in US
WPP announces that its wholly-owned operating company, GroupM, the leading media
investment management network, has agreed to acquire the business of IEG, Inc.
("IEG"), one of the world's leading providers of research, analytics, strategic
counsel and training on sponsorship, strategic alliances and promotional
partnerships.
Founded in 1981 and based in Chicago, Illinois, IEG employs 51 people and
specializes in sponsorship research and analysis, allowing companies to value,
maximize and measure their participation in sports, arts, entertainment,
experiential, on line, affinity and cause marketing. IEG works with some 5,000
organizations each year including the NFL, Kennedy Center, the American Heart
Association and Credit Suisse.
IEG's unaudited revenues for the year ended 31 December 2005 were US$7.6
million.
This investment enhances GroupM's comprehensive services to clients and
continues WPP's strategy of developing its networks in faster-growing and
important markets and sectors.
For further information please contact:
Feona McEwan, WPP 44-20 7408 2204
www.wpp.com
This information is provided by RNS
The company news service from the London Stock Exchange
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