WPP Group PLC
04 October 2006
FOR IMMEDIATE RELEASE 4 October 2006
WPP GROUP PLC ("WPP")
Lightspeed Research acquires Forrester Research's
consumer panel business in the US
WPP announces that its wholly-owned operating company Lightspeed Research, a
global interactive solutions provider to the marketing research industry, has
acquired the consumer panel business - known as Forrester's Ultimate Consumer
Panel - of Forrester Research Inc. ("Forrester"), the independent technology
and market research company.
The combination of consumer behaviour expertise coupled with Lightspeed's global
online panels will offer clients in-depth insights on consumer behaviours in the
financial services industry. Founded in 2003 and located in Cambridge,
Massachusetts, Forrester's innovative Ultimate Consumer Panel business has
developed unique tools for analysing consumer credit card, banking statement and
transaction data to help understand the behaviours of consumers of financial
services.
Forrester's revenues for the year ended 31 December, 2005 were US$1.8 million,
with gross assets as at the same date of US$1.3 million.
This acquisition continues WPP's strategy of developing its networks in fast
growing markets and sectors and strengthening its capabilities in online
research.
Contact:
Feona McEwan, WPP T. +44 (0)20 7408 2204
www.wpp.com
This information is provided by RNS
The company news service from the London Stock Exchange
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