Acquisition

RNS Number : 5562D

WPP Group PLC

16 September 2008

 



FOR IMMEDIATE RELEASE

16 September 2008

WPP GROUP PLC ("WPP")

WPP Digital acquires stake in Proclivity Systems, a predictive analytics platform for online marketers and merchandisers

WPP Digital announces that it has acquired a minority stake in Proclivity Systems ("Proclivity"), the developer of a platform that provides predictive insight into online shopping and purchasing behavior for advanced target marketing and merchandising. 

Proclivity has its headquarters in New York City and secured US$5.5 million in Series B funding.  WPP joins lead investor Fung Capital USA Investments and the Pilot Group. 

This investment continues WPP's strategy of investing in more targeted and measurable forms of advertising and strengthening its capabilities in digital media technologies.

Contact:

Feona McEwan www.wpp.com

[phone]

 

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