WPP Group PLC
15 June 2006
FOR IMMEDIATE RELEASE 15 June 2006
WPP GROUP PLC ("WPP")
GroupM acquires US-based M80, a leading online viral marketing company
WPP announces that its wholly-owned operating company GroupM, the media
investment management network, has acquired 51% of the issued share capital of
M80, a leading online word-of-mouth marketing company.
Los Angeles-based M80 was established in 1998 to manage the transmission of
word-of-mouth communications online through community activation and viral
marketing. M80 employs 18 people and had revenues for the year ended 31 December
2005 of US$1.8 million, with net assets as at the same date of US$0.5m. Clients
include Microsoft, SegaAmerica, Universal Music Group, Twentieth Century Fox and
the NBA.
This acquisition continues WPP's strategy of developing its networks in fast
growing markets and sectors.
Contact:
Feona McEwan, WPP 44-20 7408 2204
www.wpp.com
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