WPP Group PLC
22 January 2008
FOR IMMEDIATE RELEASE 22 January 2008
WPP GROUP PLC ("WPP")
Wunderman acquires leading Asian digital agency, AGENDA Group (Asia) Limited
WPP announces that its wholly-owned operating company Wunderman, the global
relationship marketing network, has agreed to acquire AGENDA Group (Asia)
Limited ("AGENDA"), one of Asia's leading eBusiness consulting and professional
services firms.
Founded in 1996, AGENDA provides a full range of technology and digital
marketing solutions including integrated portals, digital marketing solutions,
eCRM, and enterprise application integration. It employs 260 people and is based
in Hong Kong, with offices in Beijing, Shanghai, Malaysia and Taiwan. Clients
include Johnson & Johnson, Pepsi, HSBC, Carrefour and DHL.
Commenting on the deal, WPP CEO, Sir Martin Sorrell said: "We're delighted to
welcome AGENDA to the WPP Group and Wunderman. They represent an Asian digital
jewel, much coveted by our competitors. Together we will further distance
ourselves from our competition by focussing on adding to our Asian and digital
capabilities, bang in line with our strategy."
AGENDA's unaudited revenues for the year ended 30 June 2007 were US$9.2 million,
with gross assets at the same date of US$6.2 million.
This investment continues WPP's strategy of developing its networks in fast
growing markets and sectors and strengthening its capabilities in digital media.
Contact:
Feona McEwan, WPP T. +44 (0)20 7408 2204
www.wpp.com
This information is provided by RNS
The company news service from the London Stock Exchange
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