WPP Group PLC
07 February 2008
FOR IMMEDIATE RELEASE 7 February 2008
WPP GROUP PLC ("WPP")
GroupM acquires LaComunidad in the Netherlands
WPP announces that its wholly-owned operating company GroupM, the leading media
investment management network, has acquired 75% of the share capital of
LaComunidad Interactive and Event Marketing B.V. ("LaComunidad"), a leading
Dutch interactive agency. LaComunidad specialises in viral and social media
campaigns, and has developed the viral tracking technology, ViralTracker.
LaComunidad was founded in 2003 and is based in Amsterdam. LaComunidad's
unaudited revenues for the year ended 31 December 2007 were €3.5 million with
gross assets at the same date of €2.7 million. Clients include Unive, Colgate
Palmolive, KLM Royal Dutch Airlines, Heineken and Wilkinson.
This investment continues WPP's strategy of developing its networks in important
markets and sectors and strengthening its capabilities in digital media.
Contact:
Feona McEwan, WPP T. 44-20 7408 2204
www.wpp.com
This information is provided by RNS
The company news service from the London Stock Exchange
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