WPP Group PLC
11 February 2008
FOR IMMEDIATE RELEASE 11 February 2008
WPP GROUP PLC ("WPP")
WPP Digital acquires stake in NuConomy, an innovative web analytics company
WPP Digital, the digital investment arm of WPP Group plc ("WPP") today announced
that it has acquired a stake in NuConomy, an innovative next-generation
web-analytics company.
Founded in 2006 in Israel, NuConomy enables businesses to go beyond the
information typically provided by web-analytics tools to provide unparalleled
visibility into online user behavior.
The NuConomy Studio is the world's first "performance insight platform," built
from the ground up to provide completely new ways to measure today's interactive
web, allowing publishers to go beyond the current page view model, to gain more
valuable insights into their business. Additionally, NuConomy's unique ranking
module allows web publishers to measure consumers' engagement and interaction
with content, while giving advertisers actionable insight into the audience they
engage with. NuConomy is headquartered in Silicon Valley, California with R&D
offices in Israel.
This investment continues WPP's strategy of developing its business in fast
growing markets and sectors and strengthening its capabilities in digital media
and research. It builds on recent investments in Invidi, IMMI, VideoEgg, Visible
Technologies and Spot Runner. NuConomy is expected to work closely with Kantar
Group companies.
Contact:
Feona McEwan, WPP T +44 (0)20 7408 2204
Fran Butera, WPP T +1 212 632 2200
Shahar Nechmad, NuConomy T +1 415 307 5378
www.wpp.com
www.nuconomy.com
About WPP
WPP is one of the world's leading communications services groups. Through its
operation companies it provides a comprehensive range of communications
services. These services include: advertising; media investment management;
information, insight and consultancy; public relations and public affairs;
branding and identity, healthcare and specialist communications. The Company
employs approximately 100,000 people including associates in 2,000 offices in
106 countries, providing communications services to more than 300 of the
companies that comprise the Fortune 500, over one half of the companies that
comprise the NASDAQ 100 and more than 30 of the companies that comprise the
Fortune e-50.
This information is provided by RNS
The company news service from the London Stock Exchange
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