Acquisition

RNS Number : 7626C

WPP PLC

12 February 2020

 

For Immediate Release

12 February 2020

WPP PLC ("WPP") 

Acquisition

WPP acquires marketing technology consultancy XumaK

NEW YORK, February 12, 2020 - WPP announces today that Wunderman Thompson has acquired XumaK, a premier marketing technology consultancy. 

XumaK is a recognized expert in implementing performance-driven commerce solutions. A leading provider of Adobe Experience Manager (AEM) software and services, XumaK consistently manages, delivers and optimizes experiences across every digital touchpoint and has helped some of the world's most notable brands, including Digicel and MetLife, digitally transform their businesses.

Founded in 2004, XumaK is headquartered in Miami, FL with two development centres in Guatemala and Colombia. The company employs approximately 60 people.

The acquisition is in line with WPP's strategy to deepen its technology offer and invest behind its partnerships with leading technology companies. XumaK will drive the experience technology capability for Wunderman Thompson North America.

Deal terms are not disclosed.

# # #

Further Information

Niken Wresniwiro, WPP
[phone]

Martina Suess, WPP
[phone]

About WPP

WPP is a creative transformation company. We build better futures for our clients through an integrated offer of communications, experience, commerce and technology. For more information, visit www.wpp.com.

 

END

 

 

ACQGPUUAPUPUUBP