WPP Group PLC
14 April 2005
For Immediate Release 14 April 2005
WPP GROUP PLC ("WPP")
Millward Brown acquires MRI in Korea
WPP announces that its wholly-owned operating company Millward Brown, the
leading global advertising, media, marketing communications and brand equity
research network, has conditionally agreed to acquire the issued share capital
of Media Research, Inc. ("MRI"), a leading independent market research agency in
Korea.
Founded in 1990 and headquartered in Seoul, with offices in Daejeon, Daegu,
Gwangju and Busan, MRI has 74 full time employees. MRI's clients include CJ
Corporation, Coca-Cola, Korea Broadcasting System, Korea Productivity Centre,
KRIVE&T, Pizza Hut and Motorola.
MRI's unaudited revenues for the year ended 31 December 2004 were KRW 10.24
billion (US$ 10.2 million) with net assets of KRW 672 million (US$0.7 million)
as at that date.
This investment continues WPP's strategy of developing its networks in important
geographic markets and sectors.
For further information, please contact:
Feona McEwan, WPP 44-20 7408 2204
www.wpp.com
This information is provided by RNS
The company news service from the London Stock Exchange
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