Acquisition

WPP Group PLC
23 March 2005


FOR IMMEDIATE RELEASE                                            23 March 2005



                             WPP GROUP PLC ("WPP")

            KnowledgeBase Marketing acquires Fortelligent in the US


WPP announces that its operating company KnowledgeBase Marketing, part of the
Wunderman group and a leading provider of direct marketing services, has
acquired the business and assets of Fortelligent, a developer of advanced
mathematical and statistical techniques that accurately predict consumer
behavior.


Founded in 2001, Boston-based Fortelligent employs 17 people.  The company
provides its clients with a powerful analytical software platform, which is
offered as a service.  It automates the difficult steps in the modeling process
and solves the chronic problems that often limit the accuracy of traditional
predictive analytics focused on customer behavior.


Fortelligent reported revenues of $4.6 million for the year ended 31 December
2004 and had net assets of $1 million at closing.


The acquisition of Fortelligent continues WPP's strategy of expanding its
networks in faster-growing functional areas.




For further information, please contact:

Feona McEwan, WPP                             44-20 7408 2204
www.wpp.com
www.wunderman.com










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