WPP Group PLC
20 June 2005
FOR IMMEDIATE RELEASE 20 June 2005
WPP GROUP PLC ("WPP")
Millward Brown acquires Dynamic Logic
WPP announces that its wholly owned operating company Millward Brown, the global
market research network, has acquired the entire issued share capital of Dynamic
Logic, a leading online research company that measures and analyses marketing
effectiveness.
Founded in 1999 and headquartered in New York City, Dynamic Logic employees 65
people with offices in Chicago, San Francisco, Los Angeles and London.
As an industry innovator, Dynamic Logic has led the market in establishing
standards in online advertising and marketing campaign evaluation, and has
emerged as a thought leader in the cross media measurement arena. The
combination of Dynamic Logic's interactive expertise coupled with Millward
Brown's deep knowledge of brands, advertising, and marketing communications will
offer clients a broad range of solutions to address today's increasingly complex
marketing and media challenges.
Millward Brown and Dynamic Logic will combine their interactive products and
services to create a comprehensive product suite that helps marketers and
advertisers as they expand their online marketing programs. The companies will
work together with marketers, advertising agencies, and media organizations to
share best practices and develop new solutions for measuring the effectiveness
and impact of integrated marketing efforts.
Dynamic Logic reported audited revenues of $11.5 million for the year ended 31
December 2004 and had net assets of $7.1 million at that date.
The acquisition of Dynamic Logic continues WPP's strategy of developing its
information, insight and consultancy businesses through a combination of organic
growth and acquisitions.
For further information, please contact:
Feona McEwan, WPP 44-20 7408 2204
www.wpp.com.
www.millwardbrown.com
www.dynamiclogic.com
This information is provided by RNS
The company news service from the London Stock Exchange
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