WPP Group PLC
24 March 2005
24 March 2005
WPP GROUP PLC ("WPP")
141 Worldwide acquires K&L Field Marketing and Tarantula International
WPP announces that its wholly-owned integrated marketing services network, 141
Worldwide, a member of Ogilvy & Mather Worldwide, has made two acquisitions: the
business of K&L Field Marketing LLC ("K&L") in the US and the UK and Japanese
business and assets of Tarantula International Limited ("Tarantula").
K&L, founded in 1990 and based in New York City, focuses on retail services,
product demonstrations and local marketing solutions. Specific areas of
specialization include trade shows, live events, retail training, road shows,
mall tours, in-store demonstrations and nightlife marketing. K&L employs 25
full time professionals, with a network of 700 field marketing representatives
across the United States. With clients such as American Express, Boeing, Kraft,
SC Johnson and Unilever, K&L's experience developing and implementing field
marketing programs spans 15 industries, including financial services, food and
beverage, packaged goods and consumer electronics. K&L had revenues of US$3.5
million for the year ended 31 December 2004 and net assets at closing of US$0.5
million.
Tarantula, founded in 1998 and based in London, employs 27 professionals.
Clients include Coca-Cola, Coral, the Tetley Group and Virgin. Tarantula had
revenues of £1.8 million for the year ended 31 December 2003 and net assets of
£0.4 million as at the same date.
These investments continue WPP's strategy of developing its networks in faster
growing functional areas.
For further information, please contact:
Feona McEwan, WPP 44-20 7408 2204
www.wpp.com
This information is provided by RNS
The company news service from the London Stock Exchange
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