Agreement with the Nielsen Co

RNS Number : 9428H

WPP Group PLC

11 November 2008

 

FOR IMMEDIATE RELEASE

11 November 2008

WPP GROUP PLC ("WPP")

NIELSEN AND WPP TO SWAP ASSETS 

WPP announces that it has signed a definitive agreement to swap certain assets with The Nielsen Company. 

Nielsen will now own 100% of AGBNielsen Media Research, a leading international television audience media measurement business,  by acquiring the 50% currently held by WPP.   In return, Nielsen will transfer three assets to WPP: SRDS, a leading provider of media rates and data; PERQ/HCI, which provides a range of services to give insights into media planning, trading and post campaign effectiveness in the field of healthcare; and Nielsen's 11% share in  IBOPE PDM, IBOPE LA and IMI.Com, which are part of the IBOPE Group, a Latin American multinational firm, based in Brazil,  specializing in media, market and opinion research.  WPP already holds a 31% stake in IBOPE.  

The businesses received by WPP will form part of The Kantar Group, WPP's information, insight and consultancy division. 

Contact: 

Feona McEwan, WPP  www.wpp.com

[phone]

 

END

 

 

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