J Walter Thompson Acquires Go Direct Marketing

WPP Group PLC
13 April 2000

                    WPP GROUP PLC ('WPP')
                              
  J. Walter Thompson acquires Go Direct Marketing in Canada
                              
WPP's  wholly-owned  operating company, J.  Walter  Thompson
Company  ('JWT'), the global advertising agency  group,  has
acquired  Go  Direct  Marketing, Inc., ('Go'),  one  of  the
largest, most innovative database marketing firms in Canada.

Founded  in 1987, with offices in Vancouver and Toronto,  Go
is   a   full  service  agency  specialising  in  one-to-one
marketing, assisting clients to acquire and develop customer
intelligence  and enhance customer service.   Major  clients
include  Kraft, the MS Society of Canada,  Scott  Paper  and
Telus  (Canada's  second largest telecom).   Go  employs  47
people.

Chris Jones, CEO of JWT said, 'Go Direct significantly  adds
to  our  capabilities to build relationships between  brands
and  consumers  at every point of contact.  JWT  Canada  now
becomes one of the first agencies to offer local clients  an
integrated  approach  to  brand advertising  and  one-to-one
marketing communications.'

Go  had  revenues of C$5million for the year ended  31  July
1999  and net assets of C$620,000 at 31 December 1999.    Go
will operate as an independent brand of JWT Canada.

This  acquisition continues WPP's strategy of  strengthening
its existing networks and expanding its offer to clients  in
the fast-growing sectors of communications services.

Contact:
Feona McEwan, WPP London      44-20 7408 2204

www.wpp.com
www.jwtworld.com