WPP Group PLC
05 August 2004
FOR IMMEDIATE RELEASE 5 August 2004
WPP
WPP, AGB and Nielsen Media Research
to create international TV ratings company
WPP ("WPP Group plc") announces that Kantar, its information, insight and
consultancy division, has conditionally agreed with VNU to form a 50/50 joint
venture, combining the AGB Group ("AGB") and the non-US television audience
measurement services of Nielsen Media Research.
The joint venture, which will operate under the brand name AGB Nielsen Media
Research, will offer television ratings in 30 countries across the Americas,
Western and Eastern Europe, Asia Pacific and the Middle East including
Australia, Belgium, China, Hungary, Hong Kong, Indonesia, Ireland, Italy,
Korea, Lebanon, Philippines, Singapore, South Africa, Sweden, Taiwan, Thailand,
Turkey, the Ukraine and the United Kingdom.
The joint venture will employ approximately 1800 professionals. The board of
directors will contain equal representation from Kantar and VNU and will include
Eric Salama (CEO of Kantar) and Michael P Connors (VNU Media Measurement &
Information Chairman and CEO).
AGB had revenues of Euro 71.9 million for the year ended 31 December 2003 and
net assets of Euro 22.3 million at that date.
The joint venture further strengthens WPP's media research activities through
the operations of its Kantar businesses.
For further information, please contact:
Feona McEwan, WPP London
44-20 7408 2204
Richard Oldworth, Buchanan Communications
44-20 7466 5000
www.wpp.com
This information is provided by RNS
The company news service from the London Stock Exchange IGGGGSS
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