WPP Group PLC
14 June 2000
WPP.COM ANNOUNCES FIVE INTERACTIVE INVESTMENTS
wpp.com, the parent company for the interactive
activities of WPP Group plc ('WPP'), announces a series
of investments designed to increase the range of talent
and resources available to clients. These investments,
generally involving stakes of under 10% (with the
exception of Spydre at 25%), are in companies whose
technologies, content and resources will enhance the
competitive advantage of WPP companies. Board positions
in these companies are being filled by senior wpp.com
people from the Group's direct, interactive, and
information and consultancy disciplines. The total cost
of these investments is approximately $16million.
The five investments are:
1. Metapack which builds, designs and manages fulfilment
solutions for internet retailers. UK-based Metapack
provides the technology and supply chain logistics
expertise to deliver robust, deployable and scaleable
fulfilment operations.
2. Imagine is an Israeli-based company that develops
communication software solutions that provide live
customer interaction via the web. Its product, Visual
Meeting, web-enables contact centres and allows clients
to increase the productivity and quality of customer
service centres. It was the winner of 'Most Innovative
Product' at technology show CEBIT '99.
3. Red Sheriff is an internet-based audience measurement
and market research company with commercial operations in
Australia, UK, Italy, Denmark and Finland. Its
technology allows measurement of every visit and page
seen at a web site.
4. BigWords is the premiere lifestyle brand and online
destination for 18-24 year olds in the US. It is the
number one site targeting the college age audience and
brings together an innovative blend of highly selective
content and commerce. Other investors in BigWords
include NBC and GE Capital.
5. Spydre Labs ('Spydre') is a leading e-business
accelerator targeting Latin America and the US Hispanic
market. The company takes stakes in a variety of
companies - mostly infrastructure and B2B - and speeds
their development. Investments already made by Spydre
include Lineabox.com, the leading unified messaging
provider for Latin America; Todobebe.com, the leading
baby and parenting site for Latin America;
DoUWantit.com, simplifying international e-commerce; and
Agrozona, Latin America's agricultural B2B exchange. As
part of this investment, WPP has become the preferred
marketing advisor to Spydre Labs companies and will have
first option on providing marketing services on a
commercial basis.
For further information, please contact:
Feona McEwan, WPP London
fmcewan@wpp.com +20 7408 2204
www.metapack.com
www.imagineusa.com
www.redsheriff.com
www.bigwords.com
www.wpp.com/interactive
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