Offer to acquire Concept

WPP Group PLC
16 January 2002


FOR IMMEDIATE RELEASE                                          16 January 2002

                            WPP GROUP PLC ('WPP')

Announces offer to acquire Concept! in Germany

WPP's wholly-owned operating company, OgilvyOne Worldwide, the direct and
interactive marketing network, has today announced its decision to launch an
offer to acquire Concept! AG, the German internet agency which is listed on
the Neuer Markt of the Frankfurt Stock Exchange.

WPP has an existing 20% stake in Concept! and has announced its intention to
acquire the remaining  shares at a price of Euro 6.80 per share on the terms
and conditions set out in the offer document which is expected to be published
in February 2002 at www.kirchhoff.de/ogilvy-concept-angebot.  The offer is
subject to approval by the German Federal Cartel Office.

The offer continues WPP's objective of developing its new media investments
through strengthening its established businesses.


For further information, please contact:

Feona McEwan, WPP, [phone]
www.wpp.com
www.ogilvyone.com