Ogilvy-backed Internet Agency Launches IPO

WPP Group PLC
28 March 2000



                WPP GROUP PLC ('WPP')

Ogilvy-backed internet agency launches IPO in Germany

WPP announces that Concept! A.G. ('Concept') , the German
internet agency in which its wholly-owned operating company
OgilvyOne Worldwide holds an 18% stake, launched its IPO
yesterday on the Neue Markt in Frankfurt, Germany.

At the placing price of E49, Concept was valued at
euro631million, which in turn values Ogilvy's stake at
euro112million.  At the close of business last night, Concept's
shares were trading at euro66 which values the company at
euro850million and Ogilvy's stake at euro151million.

The Wiesbaden-based web service provider reported a turnover
in 1999 of around euro12million, placing it among the top 5
internet agencies in Germany, and already profitable.

Concept! employs 130 information technology specialists,
advisers and designers who conceive and implement internet
strategies including e-commerce and web site development for
clients such as Metallgesellschaft, Mannesmann, Mobilfunk
and Kaufhof.

This initiative continues WPP's objective of developing its
new media investments both through strengthening its
established businesses and directly through new investments.

For further information: Feona McEwan at 
WPP T. 020 7408 2204

www.wpp.com
www.concept.com