Subsids Acquisition

WPP GROUP PLC 6 October 1999 WPP GROUP PLC ('WPP') Acquisition of Brindfors Design A.B. strengthens WPP's branding and identity presence in Scandinavia WPP's wholly-owned subsidiary, Enterprise IG, the global brand and identity consultancy, has substantially strengthened its European base by acquiring Brindfors Design A.B., a leading Scandinavian design firm. Brindfors, with offices in Stockholm and Oslo, is Scandinavia's largest design firm with a strong creative reputation. The company had revenues in 1998 of SEK 51 million (E6.1 million) and net assets of SEK 6.9 million (E0.8 million) at 31 December 1998. Major clients include SEB, Gant, Telia and Kraft. Enterprise IG is the world's largest brand and identity consultancy with offices in London, Hamburg, New York, San Francisco, Taipei, Shanghai and Hong Kong. Enterprise IG employs over 500 people worldwide and has a turnover of over £70million (E108.5million). Current clients include Corus, Thomas Cook, IAXIS, Instinet, Bank of America, Arthur Andersen, Hilton, BT, Coca-Cola and Disney. The new partnership gives Enterprise IG a strong base in Sweden and Norway from which it can better service the needs of the important Scandinavian market. Commenting on the initiative, founder Hans Brindfors and managing director Peter Gyvrki, said: 'Joining Enterprise IG brings us an enormous number of opportunities and will enable us to compete more effectively locally to work for international clients based in Scandinavia.' Brindfors will be known, with immediate effect, as Brindfors Enterprise IG. Dave Allen, chief executive of Enterprise IG in Europe and Asia, says, 'The addition of Brindfors brings into the group one of the leading creative gurus in Europe. Their strategic task will be to build Enterprise IG into the dominant consultancy in Scandinavia'. In developing Enterprise IG worldwide, WPP believes that branding and identity is now the third global marketing service, after advertising and market research. This has been driven by clients increasing demand for a consistent approach to nurturing their brands, as it becomes harder to differentiate themselves on availability, product or service innovation and price. This initiative continues WPPs strategy of developing its business in the faster growing segments of the communications services industry. Contact: Feona McEwan, WPP London 0171 408 2204 Kevin McCormack, WPP New York (212) 632 2343 Jocelyn Senior at Enterprise IG, London 0171 574 4000

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WPP (WPP)
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