Partnership to sell world's 1

RNS Number : 1099V

eXpansys Plc

28 October 2010

 



Embargoed: 0700hrs 28 October 2010

eXpansys plc

eXpansys in partnership to sell world's first flying video game

eXpansys, the global online consumer electronics retailer, has extended its decade-long relationship with Parrot, a global leader in wireless devices for mobile phones, by retailing Parrot's revolutionary AR.Drone Quadricopter - the world's first flying video game controlled remotely by iPhone, iPad and iPod touch handheld devices.

eXpansys has partnered with Parrot to provide eXpansys' significant online retail experience, creating and managing an international online retail network in record time and providing the full back-end fulfilment capabilities to retail the Parrot AR.Drone around the globe including in the UK, USA, France, Germany and Hong Kong, among other territories.

The high technology device, which looks like a futuristic helicopter, is controlled in wi-fi by the pilot's iPhone, iPad or iPod touch and has captured the attention of the international technology and gaming communities. The two on-board cameras allow the pilot to manoeuvre the Quadricopter, with its four propellers, through a live cockpit view that appears on the pilot's iPhone, iPad or IPod touch meaning the Quadricopter does not need to be in sight of the pilot. Supplied with two different hulls, the Parrot AR.Drone is designed for flying indoor and outdoor.

Anthony Catterson, Chief Executive of eXpansys, commented,

"This hugely innovative and exciting device is taking the technology and gaming world by storm, as evidenced by the thousands of units that we have already sold during the initial launch phase. This is an excellent illustration of eXpansys' ability to rapidly deliver a Partner a worldwide retail network and fulfilment solution to capitalise on the anticipated popularity of a product without delay."

For further information please contact:

eXpansys plc Anthony Catterson, CEO	via M:Communications
M:Communications Nick Miles/Ben Simons	Tel  [phone] [e-mail]
Investor relations website	www.expansys.plc.uk
Parrot
Vanessa Loury, PR Director, Parrot Group	[e-mail] Tel. [phone]

About eXpansys

eXpansys is an AIM listed global online consumer electronics retailer, operating directly in 50 countries with a vast range of products, and a focused approach to service and value for its customers. The Group recently acquired Data Select Network Solutions, whose relationships with most of the UK's network operators and MVNOs will propel eXpansys forward in its ability to offer customers the complete mobile wireless solution. The Group also includes PJ Media, an e-commerce and web publishing business with expertise in the telecommunications sector, and a number of large international blue chip clients.

About Parrot

Parrot, a global leader in wireless devices for mobile phones, stands on the cutting edge of innovation. The company was founded in 1994 by Henri Seydoux as part of his determination to drive the inevitable breakthrough of mobile phones into everyday life by creating high-quality, user-friendly wireless devices for easy living. Parrot has developed the most extensive range of hands-free systems on the market for cars, motorbikes and scooters, including wireless multimedia products geared towards audiovisual applications. In 2008, Parrot launched a new prestige line of high-end products bearing the hallmark of renowned artists and in 2010, the AR.Drone, the first quadricopter piloted via wi-fi and using augmented reality.

Parrot, headquartered in Paris, currently employs 450 people worldwide and generates 85% of its sales overseas. Parrot is listed on NYSE Euronext Paris since 2006. (FR0004038263 - PARRO)

More information : www.parrot.com / www.ardrone.com / www.parrotoem.com

 

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