Creation of YouGovAlpha

YouGov PLC
09 August 2007



9 August 2007


                                   YouGov plc

                            Creation of YouGovAlpha


YouGov plc, the online market research agency, today announced the creation of
YouGovAlpha, the UK's only dedicated market research agency with services
tailored to the specific needs of fund managers and investment professionals.

Building on the recent success of YouGovExecution (YGX), YouGovAlpha provides a
competitive advantage to its clients by using primary research to gain insights
into the marketplace performance of sectors and companies ahead of trading
statements and publicly available information.

Execution Limited and YouGov plc have decided to amicably dissolve the YGX joint
venture. YouGovAlpha has moved all of the research consultants from YGX to
YouGov's current premises where it has room to expand the team further.

Nadhim Zahawi, co-founder and CEO of YouGov said: 'The use of primary market
research is in its infancy in the investment community. However the feedback we
have had from YGX clients confirms that they gain a genuine competitive
advantage from fast and accurate primary research. The ongoing development and
investment in YouGov's panel coupled with its representative profile provides us
with considerable opportunity to extend our offer to the investment community.
YouGovAlpha will allow us to provide independent services to clients as we will
not be linked to a brokerage business or fund as a partner.'

Neil Thorington, MD of YouGovAlpha commented: 'These are exciting times for
everyone associated with the company. The creation of YouGovAlpha allows us to
focus more intently on assisting our clients in making better investment
decisions through ever more robust and quantifiable information. We are now in a
position to accelerate the development of new products and services to meet the
growing demand for primary research among the investment community. '



ENDS


Enquiries:

 YouGov plc
 Nadhim Zahawi / Katherine Lee                          020 7012 6000
                                                        [e-mail]
 YouGovAlpha
 Neil Thorington                                        020 7012 6000
                                                        [e-mail]
 Financial Dynamics
 Charles Palmer/ Nicola Biles                           020 7831 3113




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